MySwar Launches Bollywood Music App

BANGALORE, March 28, 2013 /PRNewswire/ --

The Complete Guide to Bollywood Music in Your Pocket

Music website MySwar.com has launched a music app for Android and iOS. With the launch of the MySwar app, music lovers will literally have Bollywood music in their pockets. MySwar aims to be the IMDB of Indian music and has built up the most comprehensive and accurate database of Hindi film songs from 1941 to present day. The MySwar app now gives music lovers access to this database on their iOS and Android devices.

Commenting on the app launch, MySwar's Founder, Param Arunachalam, said, "A large number of the visits to our website come from mobile devices. The app launch will provide these users a vastly better user experience and improve engagement."

Some of the key features of the MySwar app are:

Comprehensive guide: Complete listing of Hindi film songs, from 1941 to present day and across almost 50 genres. Lists Bollywood music releases by New Releases, Popular Songs, Year, Genre and Awards.

Accurate and extensive credits: The app provides detailed credits of not just the music director, lyricist and singers for each song but also assistants, arrangers, producers, recording engineers, studio, instrumentalists, etc (where available).

Artist information: Bio, awards and discography.

YouTube videos: Users can watch YouTube videos for songs when available.

Search and Advanced search: While the regular search lets you search for a song, album or artist, the advanced search feature lets you get song listings that match more than one criterion - singer, music director, lyricist, year range and genre. Searches handle multiple spellings - for example, "ishq" and "ishk" give the same search results.

Awards: Listing of most major Bollywood music awards, including Filmfare, National Film Awards, Screen Awards, Mirchi Awards and GiMA Awards.

Reviews: Read reviews of other music lovers. Submit your own reviews. Also check out the reviews of critics and bloggers. Or submit links to external reviews.

Similar song: For every song, a list of similar songs is shown based on genre and other musical attributes like mood and instrumentation.

Personalized recommendation: Get song recommendations based on your ratings.

Buy: Buy songs from iTunes if available (iOS only).

The MySwar app is being launched as a free app for a limited time only.

More details, including download links, can be found at: http://myswar.com/app/mobile

Download the press kit, consisting of feature graphic, screenshots and app icon, from: http://myswar.com/static/others/mobile_app_presskit.zip

About MySwar.com

MySwar.com is an Indian music discovery portal. MySwar has information for several decades of Hindi film music and a growing collection of non-film music. MySwar lets you browse your favorite Hindi film albums and songs and get a treasure trove of information about them. Users can find out not just the music director, lyricist and singers involved in each song but also assistants, arrangers, producers, recording engineers, studio, instrumentalists, etc. MySwar is a one-stop source for all trivia and award information for Hindi film music. Music lovers can listen to music through YouTube videos and a variety of playlists. A group of passionate music lovers has listened to every song listed on MySwar and tagged them based on various attributes like genre, mood, etc. These attributes are used to serve song recommendations to MySwar users.

Primary Media Contact: Param Arunachalam, taparam@mavrix.in, 91-9449808972

SOURCE MySwar.com