MWB Business Exchange Starts Campaign to Give Companies Their Identity Back

LONDON, April 20, 2011 /PRNewswire/ -- Leading UK office space provider MWB Business Exchange has launched a nationwide campaign to give businesses their identity back.

A new poll of 500 businesses by MWB Business Exchange reveals 43% of businesses believe serviced offices are more about the supplier's brand than their own company identity, with 93% wanting an office to 'wow' their clients.

MWB Business Exchange Chief Executive John Spencer said: "We found from our survey that while location and great service are important, so is allowing businesses to have their own identity.

"They want to wow their clients and feel it's their office. That's why unlike our rivals, we don't cover our serviced offices with our name. We tell our clients 'it's your space, not ours.'

"Companies want to focus on their business and not their office. Our exceptional business hospitality means that all our spaces come with unrivalled service and in great locations.

"So today we call on all our rivals to match our commitment to put their clients' businesses first, not themselves. Give their clients their identity back.

"MWB Business Exchange is dedicated to British business and we want help them meet their goals by working flexibly with them."

MWB Business Exchange launched their campaign to put character back into business by sending a 'faceless businessman' to a leading competitor's offices in London's Berkeley Square.

MWB Business Exchange operates a portfolio of over 70 centres throughout the UK, helping 700 firms by providing more than 20,000 workstations (http://www.mwbex.com/servicedoffices/_) and 300 meeting and conference rooms (http://www.mwbex.com/servicedoffices/_).

Find out more at http://www.mwbex.com

Note to editors

Research was carried out by Leapfrog Research and Planning for MWB Business Exchange by interviewing 500 businesses across the UK.

For further information email david.prescott@commucan.com.

- MWB Business Exchange Plc, the UK's second largest provider of serviced office space, was originally established by MWB Group Holdings Plc, formerly known as the Marylebone Warwick Balfour Group Plc, in 1996 through the acquisition of five serviced office centres.

- The Company provides five star serviced offices ( http://www.mwbex.com/servicedoffices/_) under the Business Exchange brand as well as a more regionally biased mid-market offer from City Executive Centres (http://www.cecoffices.com/_).

- As part of its strategy of working closely with clients to provide an increasingly attractive environment, all new centres are unbranded and designed with a more contemporary feel.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Contact: +44(0)207-557-5891