MWB Business Exchange Re-Launches to Tell Business "We're Not No.1, You Are"
LONDON, January 26, 2012 /PRNewswire/ --
MWB Business Exchange, one of the UK's leading providers of flexible office space and meeting venues, re-launches today with a new strategy to help businesses get a competitive edge.
The company, which helped set up the first EMEA offices for Google and Facebook, is offering an unbeatable proposition which includes:
- Unbranded centres to ensure companies can stamp their own identity.
- New Signature Offices where clients will be able to design their own bespoke offices.
- The highest staff to clients' ratio of any UK service office provider to prove its 'dedicated to serving your business.'
It's part of a new package from MWB for 2012 that will provide greater flexibility to clients by proving 'we're not number one, you are.' It also involves a refresh of the company's identity and the company website.
MWB Business Exchange has developed a reputation for offering exceptional service and premium hospitality in more than 60 prime locations across the UK, with over 40 in London.
It has also been a successful incubator for innovative small businesses & tech start ups.
MWB Business Exchange's new approach was developed after the company commissioned a survey of more than 500 small business and corporates which revealed:
- 72% want serviced offices that are flexible and will grow and adapt with their business.
- 64% want an office to 'wow' their clients.
- 43% of businesses believe serviced offices are more about the supplier's brand than their own company identity.
- The most important factor for choosing an office were location (30%), price (25%) and service (14%).
MWB Business Exchange's offices have pioneered an unbranded approach, by removing its own branding to help clients give the impression the space is theirs and not the office providers.
The new Signature Office offer will allow businesses the chance to design their own offices from scratch, with the help of twelve distinct designs created by MWB.
Clients will be able to mix and match the designs to their own specification to create a unique design. This bespoke office model, the first of its type in the UK, has been rolled out across all of MWB's UK offices.
For example, Red Capital Investment Group, a newly-formed property development company specialising in data centres and prime central London residential developments, has chosen black leather wallpaper for their office at MWB's Cavendish Square offices in London.
Red Capital's Matthew Giles said: "Being a newly formed company, it is really important to us to have impressive office space in a central location, both of which Cavendish Square offer in abundance.
"MWB Business Exchange looks after all of the day-to-day management of simple things, like our post and IT systems which can become overwhelming for new businesses. Most importantly, Signature Offices not only allows us to put our stamp on the place, but supports and encourages us to do so."
MWB Business Exchange has also recruited more staff to ensure it now has the highest staff to clients' ratio in the UK serviced office sector, with an average of seven staff members in each centre. The staff can also draw on the company's historic reputation of exceptional hospitality drawn from its parent group MWB, who are leaders in the bespoke hotel sector with the Malmaison and Hotel Du Vin chains.
MWB Business Exchange's Chief Executive John Spencer said: "This is a brand new beginning for MWB Business Exchange. From helping to grow companies like Facebook, and Google, we know businesses want to feel that serviced offices are their space, not ours.
"That's why unbranding our offices, making them more bespoke and offering more flexible terms will give companies the competitive edge they need to prosper in 2012.
"Combined with unrivalled service and great locations, we think we have an unbeatable proposition to tell businesses: 'We're not number one, you are."
To find out more go to http://www.mwbex.com
For further information and photos please email jen.roberts@commucan.com or call +44(0)207-549-0733.
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