FORT MILL, South Carolina, June 14, 2011 /PRNewswire/ --
- Touch, Muzak's In-Store Agency, Collaborates to Define Customer Experience for Teen Retailer's Time Square Location
Muzak, a Mood Media company and the leader in sensory branding services for business in North America, has partnered with Aéropostale, the specialty retailer of casual apparel and accessories, to provide custom soundtracks at over 1,000 store locations in the United States and Canada. Muzak helped create a new audio identity for Aéropostale and its sister chain P.S. from Aéropostale that fosters a sense of belonging and comfort while adding relevance to the brand.
Muzak was awarded the contract after designing a unique in-store audio identity and custom music soundtrack for Aéropostale's Times Square location. Recognizable as the former home of MTV's Total Request Live, Aéropostale in Times Square covers over 18,000 square feet and occupies two floors overlooking New York City's Broadway. Touch, Muzak's experience design and sensory branding agency, created three distinct programs for each of three specialty rooms within the store, all of which live harmoniously under one roof and appeal to the broad and international audience that Times Square attracts.
"We could not be more thrilled with the results at our Times Square location," said Jay Eaton, Vice President of Operations for Aéropostale. "The atmosphere Muzak created received rave reviews from our customers. We are looking forward to working with Muzak to expand this new audio identity across all our stores."
"We are very pleased to be able to extend our partnership with Aéropostale," said Lorne Abony, Chief Executive Officer and Chairman of Mood Media Corporation. "Aéropostale succeeds by creating a lifestyle brand for its customers, and that is precisely the kind of relationship that our sensory branding solutions are designed to enhance."
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 7 to 12 year-old kids through its P.S. from Aéropostale™ stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale stores and online at http://www.Aéropostale.com. P.S. from Aéropostale™ products can be purchased in P.S. from Aéropostale™ stores and online at http://www.ps4u.com. The Company currently operates 914 Aéropostale stores in 49 states and Puerto Rico, 60 Aéropostale stores in Canada and 57 P.S. from Aéropostale stores in 16 states.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine, is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For further information:
For more information on Mood Media Corporation visit http://www.moodmedia.com or contact:
Fleishman Hillard Inc. (New York)
SOURCE Mood Media Corporation