Munchkin, Inc. Introduces Million-Dollar Diaper Pail Fit for Royalty

NORTH HILLS, California, April 1, 2011 /PRNewswire/ -- The following is being issued by Munchkin, Inc., and is an acknowledged spoof press release. The following news release is not factual and should be reported on as such:

Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced the introduction of the world's first luxury diaper disposal system, The Royal Diaper Pail(TM) by Munchkin. Cast from solid gold and studded with more than 5,000 rubies, sapphires, and diamonds, this first-of-its-kind product neutralizes diaper odors through a patented system that includes a salaried, 24-hour nursery attendant to help parents change their baby's diapers. The company presented the first production model - truly fit for a king - to the royal couple in advance of their April 29 nuptials, in anticipation of the nappies of future royal offspring.

(Photo: http://photos.prnewswire.com/prnh/20110401/LA75183)

"At Munchkin, we're dedicated to ridding the world of tired and mundane products by developing clever, innovative solutions that excite and delight families and help make parents' lives easier," said Steven Dunn, Chairman and CEO of Munchkin. "Not only does The Royal Diaper Pail by Munchkin offer advanced odor control, it is the must-have accessory for parents looking to add the 'wow' factor to their own little prince or princess' nursery."

From its solid 24-karat gold outer shell to the 20,000 sparkling carats in the 5,000 precious stones, The Royal Diaper Pail by Munchkin will amaze parents from the moment it is hand-delivered to their home via white glove service, courtesy of Munchkin, Inc. Timed in conjunction with baby's arrival, parents will select a nursery attendant from Munchkin's catalog of pre-screened child rearing professionals to begin diaper changing duty immediately. As part of the royal treatment, Munchkin will provide salary and accommodations for the nursery attendant for two years from the date of nanny selection.

The Royal Diaper Pail by Munchkin is available by custom order online at http://www.diaperpail.com and retails for $1,000,000.00.

To commemorate the launch of the new pail, Munchkin will be giving away free samples of its existing Arm & Hammer(TM) Diaper Pail on its Facebook page throughout the day on Friday, April 1. Go to http://www.facebook.com/MunchkinInc for more information.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today's parents. Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can be. As a result, Munchkin has reinvigorated the category with improvements like a 2-in-1 design on bottle brushes as well as pioneered numerous breakthroughs like the White Hot Technology(R) that lets moms know if the bath water or the car is too hot. Munchkin owns over 100 patents and has over 40 additional patents pending. The company has won over 30 industry awards, including the coveted Target(R) Corporation Partner Award of Excellence. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit http://www.munchkin.com.

ARM & HAMMER is a trademark of Church & Dwight Co., Inc. and is used under license by Munchkin, Inc.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

    
    Contact: Margee Macdonell
             Formula
             +1-619-234-0345
             Macdonell@formulapr.com

SOURCE Munchkin, Inc.