LONDON, December 2, 2014 /PRNewswire/ --
MUMM House of Champagne today launches the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One™.
(Photo: http://photos.prnewswire.com/prnh/20141120/717506-a )
(Photo: http://photos.prnewswire.com/prnh/20141120/717506-b )
Directed by Swedish Grammy award-winning director, Jonas Åkerlund, the music video features David Guetta, actor James Purefoy and MUMM ambassador and Lotus F1® driver, Romain Grosjean. As a proud sponsor of Formula One™ since 2000, MUMM, together with David Guetta, has created an innovative viewing experience that encapsulates the energy of the sport, showcasing the performance and celebration of victory.
The double screen experience allows the viewer to use their mobile phone to interact with the video in a unique, revolutionary way. By entering a code into the phone, a connection is made with the computer playing the music video. This instantly unlocks a new piece of video content from David Guetta's track made especially for two screens. The experience is further enriched by allowing the user to place their phone on several 'hot' spots over the screen to discover and unveil several interactive features between the two screens.
Speaking about the music video, David Guetta comments, "We have worked hard to create something special and make the experience of the music video for 'Dangerous' super cool. With this never before seen double screen technology, it is like you are experiencing the music video first hand. I am so grateful to have had the opportunity to work with MUMM to bring this to music lovers and Formula One™ fans and for them to get inside the action and experience the feeling of celebration for themselves."
Philippe Guettat, Chairman and CEO for MUMM House of Champagne remarks, "Our brand has a rich history of innovation and dedication in creating true world 'firsts'. Our collaboration with David Guetta is a modern interpretation of how we continuously push the boundaries. We are delighted to work with David Guetta to bring a fantastic experience to our fans for the first time and to use the latest technology to create something that is truly spectacular."
TO WATCH THE 'DANGEROUS' MUSIC VIDEO CLIP & EXPERIENCE THE UNIQUE DOUBLE SCREEN TECHNOLOGY:
To celebrate the collaboration, MUMM invites fans to win the ultimate Formula One™ experience at the Monaco Grand Prix™ in 2015. To enter the competition, fans should simply share their greatest personal victory on http://www.ghmumm.com
Follow MUMM on Social Networks:
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YouTube: youtube.com/ChampagneGHMUMM
Please visit MUMM Press room:
http://digitalpressroom.ghmumm.com
About David GUETTA
Born on the 7th of November 1967, multi award-winning French DJ David Guetta began his electro affair in the 80s and 90s, DJing at underground clubs in his home city of Paris. He soon was headlining at the biggest Parisian clubs such as Le Palace and Folies Pigalle. Guetta received international success in 2009 with the launch of his album One Love, which sold three million copies globally. Today David Guetta has received countless music accolades including, Top EDM Artist (Billboard Awards) 2013, Best Remixed Recording (Grammy) in 2010 and 2011 and MTV music award for Best French Act 2011. Today he has over 57 million fans on Facebook, sold over 8 million albums and 40 million singles worldwide. He has received over two billion views on YouTube and has over 16 million Twitter followers. David Guetta remains the most downloaded music artist in Europe.
About Maison MUMM
MUMM is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, MUMM is the leading international champagne House in France and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2013
For more information: WWW.GHMUMM.COM
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For media enquiries
Talk PR / Nneoma Ulu and Katerina Tillson
T: +44(0)20-7268-6100
E: nneoma.ulu@talkpr.com / katerina.tillson@talkpr.com
Maison MUMM / Stéphanie MINGAM - Communications Department
E: stephanie.mingam@pernod-ricard.com
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