DALLAS, September 26, 2014 /PRNewswire/ --

According to new research report "Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis (2014 - 2019)", published by MarketsandMarkets, segments the multichannel campaign management market by deployment, services, end-users and industry verticals.

Browse 78 market data tables with 77 figures spread through 175 pages and in-depth TOC on "Multichannel Campaign Management Market"

http://www.marketsandmarkets.com/Market-Reports/multichannel-campaign-management-market-24917990.html

Early buyers will receive 10% customization on this report. 

MarketsandMarkets has extensively divided the Multichannel Campaign Management Market by software; by deployment: cloud and on-premise; by end users: enterprises, advertisers, and publishers; by services: consulting services, system implementation and integration services, and training and support; by verticals: BFSI, retail, pharmaceuticals and healthcare, travel and tourism, transportation, media and entertainment, telecommunication and IT, and others; by regions: North America (NA), Europe , Asia-Pacific (APAC), Latin America (LA) and Middle East and Africa (MEA).

As the multichannel campaign management (MCM) continues to add new social and digital channels, top players in this market find new methods and strategies for enhanced customer engagement techniques. The growing age of digital marketing has led to crucial reforms in the traditional marketing practices. Companies have found it necessary to run huge promotional campaigns to control the mindshare of the customers. The global operations of the companies have urged for an advanced MCM solution to provide the companies with valuable insights from customer information and strategize new ways of customer engagement for retention and acquisition of valuable customers. MCM solutions build new-age communication links with customers over various channels such as emails, SMS, web, blogs, social media, mobile apps and others. The MCM market is soon expected to pick up rapid pace of expansion throughout the globe.

The drivers, restraints and opportunities along with the time-impact analysis have been identified in the report. The drivers for this market are listed as network and technological advancements, growing trends in digital marketing, emergence of advanced mobility options such as Smartphones, tablets, and other hand-held devices and growing mobile marketing trend. The restraint for this market is changing dynamics of marketing channels, technological constraints of compatibility and customer privacy concerns. Proximity marketing and customer-centric solutions have been acknowledged as the opportunities in this market. Whereas, competitive rivalry in the digital marketing industry is the major challenge, companies are facing today.

For more Inquiry: http://www.marketsandmarkets.com/Enquiry_Before_Buying.asp?id=24917990

The Multichannel Campaign Management Market is estimated to grow from $1.13 Billion in 2014 to $2.70 Billion in 2019 at a Compound Annual Growth Rate (CAGR) of 19.0% from 2014 to 2019. On geographical grounds, North America (NA) is forecasted to be the biggest market for Multichannel Campaign Management Market followed by Europe and Asia-Pacific.

Browse Related Reports 

Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)

http://www.marketsandmarkets.com/Market-Reports/mobile-advertising-market-944.html

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 - 2019)

http://www.marketsandmarkets.com/Market-Reports/web-analytics-market-17338173.html

About MarketsandMarkets 

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals; including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, telecommunications and IT, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, aerospace & defense.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

Contact:
Mr. Rohan
North - Dominion Plaza
17304 Preston Road
Suite 800, Dallas, TX 75252
Tel: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit MarketsandMarkets Blog @ http://www.marketsandmarketsblog.com/market-reports/telecom-it

SOURCE MarketsandMarkets