Much-loved Children's Character Peter Rabbit™ is Hopping to St Albans!

ROVANIEMI, Finland, October 1, 2015 /PRNewswire/ --

Willows Activity Farm in London Colney, near St Albans, Hertfordshire, has on 30 September 2015 announced the plans for construction of a major new themed adventure play area, investing over £1 million.

     (Photo: http://photos.prnewswire.com/prnh/20151001/272939 )

'Peter Rabbit™ Adventure Playground' will be opening at Willows on 2nd April 2016 featuring new play areas centred on the much-loved stars of the animated CBeebies series 'Peter Rabbit'.

In partnership with Silvergate Media, the co-producers and global licensing agent of the CGI animated TV series 'Peter Rabbit' and Lappset Creative, a leading manufacturer of themed activity attractions and play equipment, the new area will include The Peter Rabbit Secret Treehouse, Mrs. Tiggy-Winkle Kitchen and Lily Bobtail Nature Discovery and is the first Peter Rabbit themed adventure play area of its kind.

Andrew Wolfe, Chief Executive of Willows Activity Farm said: "We are delighted to announce Peter Rabbit's arrival at Willows in April next year. We'll be building a whole new adventure play area with ten Peter Rabbit themed activities, as well as welcoming Peter Rabbit, Benjamin Bunny and Lily Bobtail to our home.

"Willows has always been committed to offering families fun days out, and we've worked tirelessly with our partners Silvergate Media and Lappset Creative to ensure the new Peter Rabbit area will be a carefree place for younger children to learn through imaginative play and also bring a smile to the faces of the adults who will have memories of Peter Rabbit from their own childhood."

Close to Junction 22 of the M25, Willows is popular with families in Hertfordshire, London and surrounding counties.

Thomas Merrington, VP Brand & Creative, Silvergate Media said: "We wanted to bring Peter Rabbit to life for children who love watching the animated series. The new Peter Rabbit is a playful re-imagining of Beatrix Potter's timeless children's classic and has been a hit with parents and children alike. The beautiful countryside setting, coupled with their focus on wholesome, active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come."

Willows will also be re-theming existing adventure play activities and facilities in line with Peter Rabbit, alongside a new restaurant, daily Peter Rabbit meet & greet appearances and shows featuring Peter Rabbit and Lily Bobtail.

Johan Granholm, Director of Lappset Creative said: "It's been really exciting working with Silvergate Media and Willows to design a bespoke Peter Rabbit adventure play area. We'll be releasing the plans soon so watch this space!"

Willows Activity Farm will be open as normal, with its usual jam-packed programme of activities and seasonal events. For more information visit http://www.willowsactivityfarm.com or follow @Willows_Farm on Twitter for all the latest updates.