MUMBAI, September 10, 2014 /PRNewswire/ --

MRSS India, one of the largest Independent Full Service Market Research Firm and pioneers in digital research has selected SMI eye tracking glasses for its research studies. The 60Hz eye tracking glasses, a creation of SMI to understand purchase behavior, website refinements and ad evaluation (Print, digital, TV). This product will help MRSS to study consumer behavior, improve communication strategies adding significant value to consumer insights.

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"Eye tracking products are extremely powerful tools in market research, they are reflection of our continued commitment to leverage technology in Market Research to enhance the quality of insights available to our clients,"states Raj Sharma, Co-founder & President (Global) of Majestic MRSS.

Mr. Sarang Panchal, CEO, MRSS INDIA said, "We are pioneers in digital research in India and now have an amazing slew of eye tracking products that we offer to our clients. Research all over the world is moving from claimed consumer responses to real time metrics, hence rather than merely taking consumer response, we use technology to show what caught 'the' attention," he added.

Eye tracking has become an extremely powerful tool in market research. Knowing what people see and - more important - what they miss, is the key to an effective marketing campaign which turns people into buyers. Eye tracking allows us to stop guessing and use the unique features to get proof into people's attention and behavior. Eye tracking solutions are used in a wide variety of different research fields - from commercial usability and market research studies to scientific psychology and vision research. MRSS India offers eye tracking solutions in terms of both remote and wearable tracking.

To learn more visit: http://eyetracking-glasses.com/

About MRSS India 

In order to cater to the Rs 1000 crore Indian market research industry, Majestic MRSS, with a presence in over 18 countries, has formed a separate Indian Arm "MRSS India". With this power move MRSS India will be able to bring both vast experience and new technology to our Indian clients.

About Majestic MRSS 

Established in 1992, Majestic Market Research Support Services Limited (MMRSS) is one of the largest Independent full service market research firms in Asia. With presence in 18 countries of Middle East, South Asia, APAC and Australia, Majestic MRSS specializes in multi-country research. Since its inception, MMRSS has helped a multitude of international and domestic companies, both small and large, in customized qualitative and quantitative research, data collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, Automotive, BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical & Healthcare, Retailing and Media & Communication sectors.  An ISO 9001 firm, MajesticMRSS is a member of ESOMAR and abides by its code of conduct, best practices and professional ethics. To learn more, http://www.majesticmrss.com

For further enquiries please contact:

Mr. Sarang Panchal - CEO (MRSS India)

Mail ID: sarang.panchal@mrssindia.com

Mr. Raj Sharma - President & Co-founder (Global)
Mail ID: raj.sharma@majesticmrss.com

Mr. Sandeep Bhatia - Executive Director
Mail ID: sandeep.bhatia@majesticmrss.com

SOURCE MRSS India