MUMBAI, February 19, 2015 /PRNewswire/ --
MRSS INDIA, a subsidiary of MMRSS Majestic Market Research Support Services Limited (one of Asia's largest independent full service market research firms), is acquiring a majority stake in EMTEE Research and Consultants Private Limited, a market research agency which deals in a slew of digital market research offerings aimed at the modern trade audit sector.
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"I am excited about this acquisition. It fast-forwards our journey towards creating a portfolio for the future with a significant digital presence in the modern trade space," said Raj Sharma, Co Founder, MMRSS.
Sarang Panchal, CEO, MRSS INDIA added, "This strategic acquisition is a significant building block for value creation in market research industry by using digital platforms to get faster and accurate information and is synergistic with our other services to the marketing fraternity".
"Alliances like this allow EMTEE Research to expand its reach pan India, providing select business partners with enhanced capabilities to service their clients," says Mukund Tripathi, Founder & CEO, EMTEE Research. "We're excited to start working with MRSS INDIA by providing greater access to our products in India."
Mukund Tripathi is a seasoned leader in Market Research with experience in trade and consumer Insight, Analytics, New Research Product Development, large scale project work, Strategic Client Partnership and latest technology solutions. He has multi-country work experience spanning twenty (20) years with specialization in CPG/FMCG/beverage/telecom sectors. Prior to establishing Emtee research, Mukund was the Head of Retail Measurement Services Nielsen, Malaysia and Director Client Solutions, Neilsen.
Financial details of the transaction were not disclosed.
About Majestic MRSS
Established in 1992, Majestic Market Research Support Services Limited (MMRSS) is one of the largest independent full service market research firms in Asia. With presence in 18 countries of Middle East, South Asia, APAC and Australia, Majestic MRSS specializes in multi-country research. Since its inception, MMRSS has helped a multitude of international and domestic companies, both small and large, in customized qualitative and quantitative research, data collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, automotive, BFSI, Information Technology & communications, travel & hospitality, pharmaceutical & healthcare, retailing and media & communication sectors. To learn more, http://www.majesticmrss.com
About MRSS India
In order to cater to the Rs 1000 crore Indian market research industry, Majestic MRSS, with a presence in over 18 countries, has formed a separate Indian Arm "MRSS India". With this power move MRSS India will be able to bring both vast experience and new technology to our Indian clients. To learn more, http://www.mrssindia.com/
For further enquiries please contact:
Mr. Raj Sharma - President & Co-founder (Global)
Mail ID: raj.sharma@majesticmrss.com
Mr. Sandeep Bhatia - Executive Director
Mail ID: sandeep.bhatia@majesticmrss.com
Mr. Sarang Panchal - CEO, MRSS INDIA
Mail ID: sarang.panchal@mrssindia.com
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