LONDON, January 23, 2012 /PRNewswire/ --

- With Photo

Top cloud eCommerce platform Powa today announces the launch of mPowa, a revolutionary software/hardware package which will allow small businesses, travelling salespeople and other hard working Brits to turn their smartphones into card payment machines. Using a free credit card reader which plugs directly into their audio jack in conjunction with an app, business people can swipe customer credit cards and debit cards and take payments, just like that.

mPowa will breathe life into local business in Britain. Small businesses currently losing custom thanks to hefty parking charges, double yellow lines, or the allure of low-traffic out of town superstores can now deliver their wares door to door. Where once a butcher or farmers' market salesman was tied to one location, using mPowa allows them to take their products directly to their customers without having to rely solely on cash payments.

Plumbers, roving salespeople and other domestic or travelling businesspeople can use mPowa to maximise customer convenience and, consequently, profit. Customers can pay with their card, receive instant receipts and generally deal with businesspeople operating on a travelling basis in the same way they would deal with a supermarket or national chain.

mPowa allows small business people to completely upgrade the way they work. It allows for the creation of customisable loyalty programs and detailed transaction spreadsheets, as well as providing a wealth of customer data to use with their marketing system of choice. Personalised receipts and photo-recognition data allow business owners to know their loyal customers better than ever before- and keep them coming back.

mPowa is free to download, free to set up, and costs retailers just 0.25% per transaction. It allows them to take credit card and debit card payments of any kind on their iPhones, iPads, Android Phones, and Blackberry mobile devices.

mPowa's 2012 launch will mark the first time a product of this type has been launched in the UK. The ingenious plug in card reader works with the free mPowa app that will be available in the smartphones' marketplaces to allow sellers to process card transactions quickly and with no fuss, giving sellers and their customers a simple and reliable purchasing experience.

mPowa is highly secure - its level 1 PCI compliance puts it at the same level as a bank site - and security is further assured thanks to a number of ingenious identity verification measures. The precise location of each transaction is recorded by the app, making life near-impossible for fraudsters.

Dan Wagner, Serial entrepreneur and CEO of mPowa, said: 'Since the financial crisis, all small business people have heard is doom and gloom. We hope to bring them some resounding good news going into 2012 with an easy to use technology that will make their businesses faster and significantly more attractive to customers.'

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For more information please contact Josh at josh@borkowski.do or Patsy at patsy@borkowski.do  on +44(0)20-3176-2700

http://www.mPowa.me

SOURCE Powa