Motilo.com Awarded the Guardian Award for Digital Innovation 2012

LONDON, March 23, 2012 /PRNewswire/ --

Motilo is proud to announce that the motilo.com site was crowned the winner of the "Most Innovative Website" at last night's Guardian Awards for Digital Innovation.

The Guardian rewards the best technology start-ups, innovative app designers and inspirational technological gurus of the past year. Motilo, who have worked with leading digital and technology agency LBi, has been highly commended for its unique fusion of shopping and social media. Users can buy products, create fashion looks and Shop Together in real time with their friends through live video and chat.

About Motilo:

Motilo is an online fashion store that re-creates the fun of Shopping Together in real life in an online space.

Video and text chat functions allow fashion-loving friends, or even clients and stylists, to build looks together in real time. Once a look is complete, it is ready to buy and is saved in a bank of looks to inspire the Motilo community. Their team of stylists have curated a special edit of only the most chic and desirable pieces, so you can be assured that you will always find the finest selection of clothes to build your look. As well as established brands, Motilo also work with specially selected boutiques for their forward-thinking taste and unique viewpoint on fashion.

Sofia Barattieri, CEO of Motilo.com says "Motilo is the natural evolution of online shopping. We all use Facebook. We all shop online. Now Motilo brings the best of shopping and social networking together in one place."

No crowds, no stress just great fashion worth talking about! Shop Together™ only at Motilo.

You can keep up to date with all the latest news from motilo.com on our Facebook and @motilo pages.