- ActionX, a leading mobile app and cross-screen advertising platform, acquired by Xaxis
NEW YORK, March 30, 2015 /PRNewswire/ -- Mooreland Partners (http://www.moorelandpartners.com), the leading global technology-focused M&A and private capital advisory firm, today announced that it has acted as the sole financial advisor to ActionX on its sale to Xaxis, a wholly-owned subsidiary of WPP. The acquisition enables Xaxis to fully integrate ActionX's proprietary technology into the Xaxis platform, enhancing the company's mobile capabilities, and further solidifies Mooreland Partners' position among the most active advisors to the advertising and e-commerce technology sectors.
"Through this transaction, ActionX pairs its state of the art retargeting platform and mobile expertise with Xaxis and WPP's leading range of campaign solutions and global customer base to address the exploding wireless marketing industry. We are pleased to have assisted in this exceptional strategic combination," said Holt Thrasher, Managing Director, Mooreland Partners.
Selected as one of Forbes' 2014 Most Promising Companies, ActionX works with major retailers, travel services, media subscription brands, and other transactional marketers to drive mobile and cross-screen revenue, and maximize customer lifetime value. ActionX was one of the first platforms to take advantage of mobile application "deep linking" and incorporate interest data from mobile applications into real-time segmentation, dynamic creative and cross-screen campaigns. Delivering in-app, mobile Web and desktop Web ads, ActionX enables brands to reach consumers with customized messages that drive high-return outcomes with brands realizing up to a 20:1 return on ad spend (RoAS). ActionX is headquartered in New York City.
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets, and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 40 markets in North America, Europe, Asia Pacific, Latin America, and the Middle East. For more information, visit www.xaxis.com.
ABOUT MOORELAND PARTNERS
Founded in 2002, Mooreland Partners is a leading independent investment bank providing M&A and private capital advisory services to the global technology industry, serving clients from its offices in Silicon Valley, Greenwich (CT), and London. Mooreland's team of 45 banking professionals delivers industry domain and transaction expertise across all major technology sectors including communications technology, mobile and digital media, enterprise software and services, as well as industrial technology and electronics. Read our blog, follow us on Twitter @MoorelandGlobal or learn more at www.moorelandpartners.com.
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SOURCE Mooreland Partners