Mood Enhancing Products in High Consumer Demand as Cold Weather Continues to Loom Across Britain

News provided by

Wayfair.co.uk

19 Mar, 2013, 09:00 GMT

LONDON, March 19, 2013 /PRNewswire/ --

With over 2 million SAD sufferers in the UK & Ireland, Wayfair.co.uk responds to a rise in consumer demand for mood enhancing products

Wayfair.co.uk, a market leading UK online retailer of everything for the home, has today announced searches for "mood enhancing products", "lights for depression" and "SAD lights" were listed consecutively among the top 10 popular search terms throughout Q1 on Wayfair.co.uk - surpassing company-wide expectations.

In response to the nationwide consumer demand, Wayfair.co.uk has launched numerous mood enhancing products including:

  • Lifemax Limited Light Pod
  • Lifemax Limited Rise and Shine Alarm Clock with Nature Sounds
  • Lifemax Limited Star Projection Clock Relaxation Sound Machine
  • Sunrise Systems 260 Natural Alarm Clock in Silver
  • Sunrise Systems Light Box Alarm Clock in Silver

"The sudden increase in consumer demand for mood enhancing products is staggering," said Joel Stevenson, Managing Director, Wayfair.co.uk. "The harsh winter temperatures and lack of natural sunlight will have no doubt attributed to us all experiencing SAD symptoms in some way or another. We have launched some great products recently and plan to expand our selection even further to help Brits beat the never ending winter blues and upcoming April showers."

It is estimated that there are over 2 million sufferers of Seasonal Affective Disorder (SAD) in the UK and Ireland. Officially recognised as a medical condition, SAD affects people predominantly living in countries within the Northern Hemisphere, with symptoms including lack of energy, anxiety, irritability and in some cases depression, considered a direct consequence of unrelenting cold weather conditions, lack of natural sunlight and hectic lifestyles.  

Wayfair.co.uk's innovative selection of mood enhancing products for the home and office have been engineered with the highest manufacturing processes in mind. Whether lighting or alarm clocks, mood enhancing products have been proven to ease the pressures of winter and everyday stresses, despite nature's resistance.

"There are some easy and inexpensive home décor tricks anyone can do brighten up the home and beat the winter blues," said Catie Parrish, Chief Homemaker, Wayfair. "Ambient lighting and large mirrors give the feeling of space as well as helping to attract natural sunrays. Opting for whites, creams or light pastel coloured walls will help create a relaxing and calming environment. If you have dark furniture, you can liven it up with light coloured slipcovers in fabrics such as linen or cotton, bright accent pillows and accessories. Natural flowers and plants are great for giving off a comforting, homely feel."

Wayfair.co.uk plans to increase its selection of mood enhancing products further throughout March and Q2 2013 with top brands including: Phillips and Luchimed.

Notes to editors:

The items listed in the press release can be found on Wayfair.co.uk:

AboutWayfair.co.uk:

Wayfair.co.uk offers a zillion things home - the largest selection of home furnishings and décor across all styles and budgets.  With more than 500,000 options from more than 1,600 brands, we are dedicated to helping people find the perfect product at the right price. Other sites under the Wayfair umbrella include AllModern.co.uk, a leading retailer of original modern design.

Headquartered in Boston, USA, Wayfair LLC is the parent company of Wayfair.co.uk, employing more than 1,200 people. Wayfair has in total seven business and distribution centres across the United States, the United Kingdom, Ireland, Germany and Australia. The company was recently named one of America's Most Promising Companies by Forbes Magazine.

For more information, please visit http://www.wayfair.co.uk, or follow us at http://www.facebook.com/wayfairUK or at http://www.twitter.com/wayfairUK or check out our blog My Way Home at http://www.wayfair.com/blog.

Media contact:

To arrange an interview, request high resolution photography or for more information on Wayfair.co.uk, please contact:

Karen Hamblen
UK PR Manager, Wayfair.co.uk
Email:         Khamblen@wayfair.com
Tel:           +44(0)20-7557-7976