Monetization Ideas Bring Policy Management Market Evolution, Heavy Reading Finds

-- The policy management market has changed over the last few years due to CSPs' new monetization tactics, says Heavy Reading Service Provider IT Insider

NEW YORK, Dec. 20, 2013 /PRNewswire/ -- Communication service providers (CSPs) are pursuing new monetization strategies in the policy management market, causing the market to drastically change over the last few years, according to the latest report from Heavy Reading Service Provider IT Insider (www.heavyreading.com/servsoftware), a subscription research service from Heavy Reading (www.heavyreading.com).

Smart Data Monetization: Operator Strategies Take Shape analyzes the role that policy management will play in network operator data monetization efforts. It looks at the potential for policy management to serve as a cooperative platform for network and IT departments to collaborate. The report also assesses different business drivers for using policy management in data monetization initiatives. It includes results from an exclusive Heavy Reading survey of network operators regarding their deployment strategies regarding policy management and charging.

"The policy management market has undergone radical transformation in the last few years," says Ari Banerjee, research analyst with Heavy Reading Service Provider IT Insider and author of the report. "The evolution of policy management and the change in the manner in which policy management solutions are now being deployed have a lot to do with how CSPs are rethinking their revenue monetization strategies."

As CSPs continue to feel the data crunch on their networks, it is very possible for them to manage the copious amounts of data while also creating monetization, Banerjee says. "The fact that the majority of CSPs expect to change their rate plans and/or introduce new monetization policies as many as two to three times a year indicates that a highly agile solution will be needed to enable such goals," he continues. "CSPs will be smart to align with a vendor that will be able to provide a flexible solution that will enable a manageable environment and allow for quick time-to-market for new services and products."

Key findings of Smart Data Monetization: Operator Strategies Take Shape include the following:

• Leveraging real-time, policy-driven solutions will provide operators with tools to differentiate their services, be more creative in their service offerings and distribute and control network resources more effectively
• End-to-end policy deployment requires network and IT convergence
• Policy decisions are being made jointly by network, IT and marketing, with marketing emerging as a key influencer group
• Expect more market consolidation in the next six to 12 months
• Emerging markets seem more advanced with more simple segmented plans while developed markets seem more aggressive with their plans for advanced segmented plans

Smart Data Monetization: Operator Strategies Take Shape is available as part of an annual single-user subscription (six issues) to Heavy Reading Service Provider IT Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/servsoftware. For more information about other Heavy Reading Insider research services, please visit: www.heavyreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

David Williams
Global Director of Sales, Research
Heavy Reading
858-829-8612
david.williams@ubm.com

Press/analyst contact:
Dennis Mendyk
Vice President of Research, Heavy Reading
201-587-2154
mendyk@heavyreading.com

About Heavy Reading (www.heavyreading.com)
Heavy Reading is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers, and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the global telecom industry. As a division of UBM Tech (tech.ubm.com), Heavy Reading contributes to the only integrated business information platform serving the global communications industry.