Monetate Grows European Customer Base More Than 130% in Q3 2014; Launches Data Activation Feature to Help Marketers Create More Relevant Customer Experiences - Regardless of Where Data is Stored

LONDON, October 21, 2014 /PRNewswire/ --

 

Company continues dramatic European expansion with new London office and two European data centers 

Monetate, a global leader in cloud-based testing and targeting, email optimisation and in-the-moment personalisation software, announced today at its first annual European Summit that it has grown its European customer base more than 130 percent, year-over-year in Q3 2014. Among the European brands contributing to this growth are Radley and Jack Wills.  

Monetate also announced its new London office and two European data centers, as well as the launch of a new Data Activation feature aimed at helping marketers use everything they know about a customer to create truly unique and relevant experiences.

Data Activation 

Data Activation is a new feature within the Monetate platform that enables retail brands to create personalised digital experiences based on offline customer data. This new capability brings a brand's 'big data' to life by making it actionable within the Monetate user interface (UI). It allows marketers to combine demographic and offline data with the onsite behavioural data native in Monetate and use it in ways never before possible. Marketers can expand the attributes associated with a customer by importing data sets from their Customer Relationship Management (CRM), Point-of-Sale (POS), and Web Analytics systems, into the Monetate Platform via a CSV or TSV file. The data is then immediately available in Monetate as target variables for testing, targeting and personalisation.  

"In order to deliver meaningful one-to-one experiences, marketers must collect customer data from multiple systems, and yet they typically have no easy way of connecting those data sources. Creating a single view of the customer often requires the assistance of an IT team, a great deal of time, or a costly investment," said Bruce Ernst, Vice President of Product Management, Monetate. "Our new Data Activation feature saves marketers time and resources. This simplified process, of accepting standard CSV or TSV files, allows the marketer to avoid IT queues and expensive multi-year database projects."

Data Activation is available free to all Monetate Interact customers and will be rolled out in Q1 2015.

New London Office and European Data Centers 

Monetate's new London office, located in Fitzrovia, provides an open, interactive environment for the Company's rapidly expanding European operations. Its two new European data centers, located in Dublin, Ireland, give Monetate a central European location for its expanding global data network that meets EU data privacy regulations.  

"International expansion is one of our key strategic priorities, so we are excited about these latest milestones," said Lucinda Duncalfe, CEO, Monetate. "Speed is growth, and our new London office and EU-based hosting enable us to deliver on that promise to our customers in this region. We look forward to growing in the UK and EU along with them."

Monetate generates billions of pounds in new revenue for companies across the globe, helping them grow 39 percent faster than the industry average. Using this technology, companies can eliminate traditional organisational and technological roadblocks, so they can focus on their business. Monetate empowers marketers to identify important customer segments, target them with digital marketing campaigns built with dynamic content, and measure the results of those campaigns-all within a single UI and in real time.

About Monetate 

Monetate is the global leader in cloud-based testing, email optimisation and in-the-moment personalisation software that empowers marketers to create, deliver and measure personalised marketing campaigns across all touchpoints-at scale.

Customers use Monetate's solutions to identify important customer segments, target them with dynamic digital marketing campaigns, and measure the results of those campaigns-in real time within a single easy-to-use interface.

SOURCE Monetate