Companies look to reduce purchase errors with model stats
SHENZHEN, China, Nov. 29, 2016 /PRNewswire/ -- Rosegal, SammyDress, and Zaful all have one thing in common, affordable prices and premium quality. The three sister sites have used this unique selling strategy to become the most powerful and recognized fashion e-commerce sites in the world. Globalegrow is the parent company of all three sites.
Rosegal looks to empower its users with fashions from the 1920s, SammyDress offers trendy fashion for all occasions, and Zaful looks to take cater to shoppers looking for premium boutique fashions. Recent return numbers show the number one reason for returns are incorrect sizes. This can mean the sizes listed may not correspond to the sizing in the buyer's country. For example, an XS in China may be a small in another country. Shoppers often miss this point and can buy the wrong size. Rosegal, SammyDress, and Zaful are looking to correct this issue; the sites already have a sizing guide but have been looking to take things further. Today all three sites are proud to announce the launch of a new model stats function. Customers can compare their sizing stats to models to get a better understanding of what size to order.
Rosegal, Zaful, and SammyDress have been using model images to show the true look of the products they sell, model images are taken by professional photographers hired by each company. All three sister sites are now looking to use these images to further help customers buy the right sizes. Model Stats is a new function available on all three sites that will show the model's height, hip, waist, bust, and shoulder size. Customers can compare these stats to their own to get a better idea of what size of a product to buy. Model stats are only shared after a model agrees to have them posted.
Model stats are to be an added aid for those needing some extra reassurance after using the sizing guide. The model stats function is located directly on the product description pages of SammyDress and Rosegal, and under the sizing guide on Zaful.
Customers who need some extra help in deciding what size to buy for their next purchase are encouraged to check out the new model stats function. The new feature is live now on Rosegal, SammyDress, and Zaful.