Mobile Value Added Services (MVAS) Market by Solution, End User, Vertical & Geography - Global Forecasts and Analysis to 2020 for the $655 Billion Industry

DUBLIN, June 12, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/nh9p3f/mobile_value) has announced the addition of the "Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020" report to their offering.

The overall MVAS market size is expected to grow from $330.35 Billion in 2015 to $655.07 Billion in 2020, at an estimated CAGR of 14.7%.

The global telecom sector has experienced a rapid growth during the last few decades. Demand for highly relevant, personalized, content rich VAS over the mobile has bought high growth in this market. Carriers are forcing independent software vendors and communication equipment providers to develop cost-effective reliable and well tested applications that can help them to generate new revenue as well as improve customer satisfaction.

MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market.

The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report.

The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi.

The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Industry Trends

7 Mobile Value Added Services Market, By Solutions

8 Mobile Value Added Services Market, By End User

9 Mobile Value Added Services Market, By Industry

10 Geographic Analysis

11 Competitive Landscape

12 Company Profiles

- Apple
- AT&T
- Comverse
- Google
- Inmobi
- Kongzhong Corporation
- Mahindra Comviva
- One97 Communication
- Onmobile Global Limited
- Vodafone

For more information visit http://www.researchandmarkets.com/research/nh9p3f/mobile_value

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets