Mobile Point-Of-Sale Solutions Market Strategies of Operators and Vendors for SMEs

DALLAS, February 16, 2015 /PRNewswire/ --

RnRMarketResearch.com adds Mobile point-of-sale solutions for SMEs: strategies for mobile operators and vendors market research report that says Mobile operators can differentiate and retain SME customers by bundling mobile point-of-sale (mPOS) solutions with other services.

This strategy report on mobile POS solutions strategies for SMEs explores the potential benefits for mobile operators of partnering with vendors of mobile point-of-sale (mPOS) solutions, in order to enhance their portfolio of services aimed at small and medium-sized enterprises (SMEs). It explores the size of the opportunity represented by the SME market segment, the reasons why SMEs would be compelled to adopt mPOS solutions, and how such services complement operators' SME customer acquisition strategies and targeted product portfolios. Complete research is available at http://www.rnrmarketresearch.com/mobile-point-of-sale-solutions-for-smes-strategies-for-mobile-operators-and-vendors-market-report.html .

This Strategy Report Provides: 

• an analysis of how operators can become part of the mPOS value chain and attract SME customers to both mPOS solutions and core telecoms offerings
• a summary of the role that partnerships with mPOS vendors have in enhancing operators' service portfolios aimed at SMEs
• case studies of operators that have deployed mPOS solutions aimed at SMEs, and how they are doing.

Companies like EE, Ingenico, iZettle, Orange, payleven and Telecom Italia are discussed in this research available for purchase at http://www.rnrmarketresearch.com/contacts/purchase?rname=289145 .

Major points covered in this mobile POS solution for SMEs strategy report include an Executive Summary, Partnerships with Mpos Vendors Are Good for Operators, Operators' Mpos Bundles for Smes Should Be Flexible yet Targeted, Partnerships with Operators Can Increase the Reach of Mpos Vendors and About the Authors. List of Figures provided in this research cover:

Figure 1: Vendor and operator strengths in partnerships to target SMEs with mPOS solutions

Figure 2: SME revenue by mobile service, Western Europe, 2014-2019

Figure 3: Addressable market for mPOS solutions in European Union member states, 20141

Another report on Cloud POS that talks about why the time might be right for cloud POS is a combination of numerous research studies throughout the last few months as well as retail and vendor discussions. It takes into consideration recent retailer and vendor mergers and the fact that more and more vendors are building POS products from the inside out. Meaning they are starting with the Order Management System and adding a front-end POS application that can run across mobile, ecommerce and traditional POS platforms.

Is it the cloud or is it in the fog?  As retailers look more and more to a single transaction engine, driven off of a single Order Management System, the concept of cloud-based POS applications begins to make more sense.  But vendors and retailers alike must take into consideration things like offline mode, merchandise pickup at the store for online purchases and ship from store.  What is right for one type of retailer might not be OK for another.  This research helps vendors think through their architecture and for retailers to plan how if cloud or a hybrid of a cloud POS might best meet their needs.  We call it foggy because the best solution might be a combination of the traditional POS approach and the cloud components.

This research reviews the best practices, where it makes sense and where it doesn't.  In the process, it discusses how the goals of retailers and an integrated system are being challenged with the rapid evolvement of payment technologies like EMV and mobile wallets such as Apple Pay.  It is just the beginning of the discussion, one that traditional vendors should take note of and retailers of all sizes should at least review.

It wasn't all that long ago that when someone mentioned "the cloud" as an option for Point-of-Sale (POS) systems, those in the know would scoff and say, "It's just not possible." And quite frankly, the initial deployments of cloud POS systems were not very good. Yet with new iterations of systems and a rapidly changing retail landscape that requires the same data wherever the consumer wishes to shop, many retailers are beginning to consider a Cloud-based POS application as a viable solution. Make no mistake, it is not for every retailer size and shape, but new hybrid deployments, along with the participation of larger retailers in the discussion, are making the potential use of the cloud for POS as worthy of the discussion, something most retailers would not even consider even 2 years ago.

Explore more research on the wireless industry as well as newly published reports on the E-Commerce segment at http://www.rnrmarketresearch.com/reports/information-technology-telecommunication/e-commerce-information-technology-it/e-commerce .

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