Mobile Location-Based Marketing Solutions Analysis And Market Forecast 2013 - 2018: Industry Analysis, Size, Share, Growth, Trends and Forecast Available at MarketResearchReports.biz
ALBANY, New York, November 12, 2013 /PRNewswire/ --
New Market Research Report Added in MarketResearchReports.Biz Reports Database: Mobile Location-Based Marketing Solutions Analysis and Market Forecast 2013 - 2018
Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location.
Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%.
Market growth is fueled by multipurpose use of smart phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc. Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors.
This research analyzes the LBM market, ecosystem, market players, and revenue forecast 2013 - 2018.
To Download Detail Report Click Here: http://www.marketresearchreports.biz/sample/sample/178976
Report Benefits:
- In depth analysis of mobile location search, coupon and proximity solution providers
- Understand how mobile marketing is a bridge to mobile commerce and the role of location in both
- Understand the latest LBM technology, market adoption trend, consumer spending and merged role of ecosystem players
- Identify emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can be leveraged for mobile marketing
- Identify mobile OS share of LBS devices, global LBM revenue, regional revenue, search vs. display ads wise contribution and market share by ad formats
Companies in Report:
- Apple
- AT&T
- Coupies
- Foursquare
- Groupon
- Mobile Commerce
- NeoMedia
- Proxama
- Proximus Mobility
- Qype
- Samsung
- Scanbuy
- Shopkick
- Verizon
- Vodafone
To Read the complete Report with TOC: http://www.marketresearchreports.biz/analysis/178976
Target Audience:
- Retail companies
- Mobile network operators
- Wireless device companies
- Bricks and motor merchants
- Mobile marketing companies
- Location technology companies
- Wireless infrastructure companies
Table of Contents:
1.0 INTRODUCTION
2.0 LOCATION BASED MARKETING (LBM) OVERVIEW
2.1 ADVERTISING VS. MARKETING
2.2 WHAT IS LOCATION-BASED MARKETING (LBM)?
2.3 LBM TECHNOLOGIES 10
2.4 LBM CHANNEL AND COMPARATIVE ANALYSIS
2.5 LOCATION-BASED MARKETING VALUE CHAIN
2.6 LATEST INDUSTRY DEVELOPMENTS 14
2.7 HOW IS LOCATION-BASED SEARCH HELPING LBM?
3.0 ECOSYSTEM ANALYSIS
3.1 MOBILE NETWORK OPERATORS
3.2 APPLICATION PROVIDERS
3.3 CONTENT PROVIDERS
3.4 DEVICE MANUFACTURERS
3.5 MERCHANTS AND LOCAL COMPANIES
3.6 MOBILE SOFTWARE VENDORS
4.0 LOCATION BASED COUPON SOLUTION ANALYSIS
4.1 COUPIES
4.1.1 WHAT IS COUPIES?
4.1.2 WHAT DO THEY DO?
4.1.3 COUPIES FUNCTIONALITY
4.1.4 STRENGTH OF COUPIES
4.1.5 BENEFITS FOR BRANDS
4.2 GROUPON
4.2.1 WHAT IS GROUPON?
4.2.2 WHAT DO THEY DO?
4.2.3 GROUPON FUNCTIONALITY
4.2.4 GROUPON STRENGTHS
4.2.5 BENEFITS FOR BRAND
4.3 VOUCHERCLOUD
4.3.1 WHAT IS VOUCHERCLOUD?
4.3.2 WHAT DOES VOUCHERCLOUD DO?
4.3.3 VOUCHERCLOUD FUNCTIONALITY
5.0 MOBILE LOCAL SEARCH SOLUTION ANALYSIS
5.1 MOBILE COMMERCE ( THE COMPANY)
5.1.1 WHAT IS MOBILE COMMERCE?
5.1.2 WHAT DO THEY DO?
5.1.3 MOBILE COMMERCE FUNCTIONALITY
5.1.4 MOBILE COMMERCE
5.1.5 BENEFITS FOR BRANDS
5.2 YELP
5.2.1 WHAT IS YELP?
5.2.2 WHAT DO THEY DO?
5.2.3 YELP FUNCTIONALITY
5.2.4 YELP STRENGTHS
6.0 PROXIMITY MOBILE MARKETING SOLUTION ANALYSIS
6.1 NEOMEDIA
6.1.1 WHAT IS NEOMEDIA?
6.1.2 WHAT DO THEY DO?
6.1.3 BENEFITS FOR BRANDS
6.2 PROXAMA
6.2.1 WHAT IS PROXAMA?
6.2.2 WHAT DO THEY DO?
6.2.3 PROXAMA STRENGTHS
6.2.4 BENEFITS FOR BRANDS
6.3 PROXIMUS MOBILITY
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