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Mobile Advertising Market to Garner Remarkable 31.3% CAGR Till 2024, Emerging In-app Promotions to Drive Growth - TMR

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News provided by

Transparency Market Research

01 Apr, 2019, 11:30 GMT

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ALBANY, New York, April 1, 2019 /PRNewswire/ -- According to a new report by Transparency Market Research, in 2014, the mobile advertising market was worth US$ 13.05 bn. The mobile advertising market is expected to reach US$ 269.14 bn, thanks to a remarkable 31.3% anticipated CAGR during 2016-2024. The smartphone segment in the market as expected is delivering remarkable growth due to rising adoption and its growing affinity with users. The smartphone segment is expected to hold 51.64% share of the total revenue. Additionally, search advertising is expected to dominate the total revenues as it is a reliable go-to option for most end-industries.

The mobile advertising market depicts a competitive and consolidated landscape. Main players in the mobile advertising market including Facebook, Google, and Apple dominate a relatively large share due to their hold on mobile users. A few other main players in the mobile advertising market are Applovin Corporation, Avazu Inc., Chartboost Inc.

Get PDF Brochure for Research Insights at: https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=1296   

Main players in the mobile advertising market are focused on reaching new users through innovative marketing techniques with a growing emphasis on data analytics. The mobile advertising market is in its nascent stages still and continues to adopt an interactive approach to promotions. Earlier, major players in the market were focused on acquiring key user data by studying user-interaction through machine learning. However, new trends are emerging which support data acquisition through an open communication. For example, Google collects advertising surveys through YouTube and has advised app makers on Android store to do the same. In the near future, an absolutely clear line separating paid users from unpaid ones is likely to be drawn.

Request a Sample of Report: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1296   

Target Advertising to Boost the Mobile Advertising Market 

Target advertising is becoming a key for advertisers to reach users with relevant and engaging promotions. The promotions are proving to be more successful as advertisers have access to in-depth information in the nick of time. Additionally, target advertising gives important access to advertisers about demographics, custom-intent, and affinity, among many others. Hence, the target advertising has become a backbone for growth of the mobile advertising market as it supports all marketing channels including in-app, rich media, sms, and other prominent ones.

The trend is expected to continue in the near future as android and apple mobile operating system become accessible to more people worldwide. Additionally, the growing emergence of social media is also driving data collection, transparency in advertising; making way for efficient target advertising. Growing penetration of search engines, in-app purchases, and e-commerce are expected to result in major growth for the mobile advertising market.

Have Any Query? Ask Our Industry Expert: https://www.transparencymarketresearch.com/sample/sample.php?flag=ASK&rep_id=1296   

Privacy Concerns and Growing Scrutiny Can Restrain Growth

Recent legislations like GDPR or the general data protection regulation is emerging as a notable trend in the mobile advertising market. On one hand, social media, advertising has reached a mass audience in a personal way, it has never touched before. On the other hand, the personal touch in advertising is likely to irk regulators and policy makers around the world. In addition, the complex data polices enacted by some key companies in the market are resulting in greater concern among users. However, growing regulations are expected to create transparent and fair environment in the mobile advertising market. This is likely to boost user confidence and result in free-flow of information as well confidence resulting in more online purchases.

Request For Discount On This Report: https://www.transparencymarketresearch.com/sample/sample.php?flag=D&rep_id=1296   

This information is from the new report by TMR, titled, "Mobile Advertising Market (Devices Type - Digital Camera, Smartphone, Feature Phone, Tablets; Solution Type - Advertising and Campaign Solution, Content Delivery, Integrated, Mobile Proximity, Report and Analytics; Advertising Type - Display advertising, In-app Advertising, In-Game Advertising, Rich Media, Search Advertising, SMS/MMS/P2P Messaging) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024."

The global mobile advertising market has been segmented as follows:

Devices

  • Digital camera
  • Smartphone
  • Feature phone
  • Tablets
  • Others

Solution

  • Advertising and campaign solution
  • Content Delivery
  • Integrated
  • Mobile Proximity
  • Report and analytics
  • Others

Type

  • Display advertising
  • In-app advertising
  • In-Game advertising
  • Rich Media
  • Search advertising
  • SMS/MMS/P2P Messaging
  • Others

Industry

  • Academia and Government
  • BFSI
  • Energy and utility
  • FMCG
  • Healthcare
  • Hospitality and tourism
  • Media and Entertainment
  • Supply chain and Logistics
  • Telecommunication and IT
  • Others

Geography

  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)
    • United Arab Emirates (UAE)
    • Saudi Arabia
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

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About Us

Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.

Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through adhoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.

TMR believes that unison of solutions for clients-specific problems with right methodology of research is the key to help enterprises reach right decision.

Contact

Mr. Rohit Bhisey
Transparency Market Research
State Tower,
90 State Street,
Suite 700,
Albany NY - 12207
United States
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Website: https://www.transparencymarketresearch.com
Research Blog: https://tmrblog.com/

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