Mission Workshop Continues Push Into Europe

SAN FRANCISCO, March 30, 2011 /PRNewswire/ --

- Opens a new pop-up store and showroom in Brussels

Following its successful introduction into Europe last year, Mission Workshop continues to advance its worldwide presence by opening a pop-up store and showroom in Brussels, Belgium. http://www.missionworkshop.com

(Logo: http://photos.prnewswire.com/prnh/20110330/SF73921LOGO)

Launched in 2009, Mission Workshop quickly moved to a dominant position in the urban apparel and bag market. By focusing on designs and materials that address the issues facing city dwellers and urban cyclists, Mission Workshop has become a brand with a loyal and passionate following.

While keeping a set location in San Francisco for its domestic headquarters, Mission Workshop has created a mobile concept to showcase its products in Europe. According to Lyle Barton, Mission Workshop's European spokesman, "What we like about moving the showroom is that it lets us go into a new city and connect with the local community. We can spend a few months letting people interact with the product and see what our brand is all about. Ironically, we've also found that many of the things we experience and learn abroad end up influencing the product and brand direction back in San Francisco."

With great thought given to the location, Mission Workshop has chosen Brussels, Belgium as the next destination for their traveling store and showroom. Brussels is a vibrant city with a rich history in cycling and has the advantage of being easily accessible from most of Europe. Mission Workshop has teamed up with the local bicycle concept store Fixerati to bring this showroom to life. On display will be the full Mission Workshop line including their messenger bags, backpacks, apparel and footwear.

The Brussels engagement will run for three months from April 1 to June 30 and is the second installment of the mobile showroom, the first location was in London and ran from August of 2010 to April of 2011.

Media Invite: Mission Workshop cordially invites local media in Brussels to the store opening party on April 1, 2011 from 7pm until late. To schedule a personal interview with Lyle Barton contact Rob Reedy, rob@missionworkshop.com

Location & Contact Information

Mission Workshop | Fixerati 88 rue due page, 1050 Brussels, Belgium \ CONTACT Lyle Barton - lyle@missionworkshop.com