CHENGDU, China, March 20, 2014 /PRNewswire/ -- On March 17, Milanoo launched its new homepage. As an international online clothing mall, Milanoo has witnessed the changes of online shopping over the past five years. This time it decided to improve its homepage to give customers a better shopping experience.
Milanoo chose a simpler and clearer style. Modifying the page width made the homepage more impressive. A bigger rolling banner with a simpler navigation bar on the left make the presentation more fashionable and internationalized. This time Milanoo has sorted its many product offerings into 11 categories, including Wedding, Party & Occasions, Women's Clothing, Men's Clothing, Kids Clothing, Shoes, Bags, Beauty, Jewelry & Watches, Fashion Life, and Hobbies. Cosplay costumes and Lolita dresses are all in the hobbies category. The daily "madness zone" is still in the middle of the homepage, giving customers easy access to the products on sale. Testimonials from past customers are also still available, making it easy for new customers to find out more about Milanoo.
"Over the past five years, we know that the homepage is very important. It's like the face of a person. We see people's faces, get a first impression and decide whether we want to build a deeper relationship," said market manager of Milanoo. "Now, online stores really get more and more pressure from concrete stores and online store peers. Meanwhile customers become more and more critical. So we have to catch customers at their very first sight of our website. We need to give them as simple navigation as we can, which is a really important part of a good shopping experience."
Since being established in 2008, Milanoo has updated the homepage twice. With the rapid development of its international business, Milanoo understands the importance of a good user experience and the bravery to make changes.