LONDON, July 24, 2012 /PRNewswire/ -- MiH Jeans announces the launch of its Pre-AW12 Collection, available in its entirety exclusively on MiH Jeans' E-commerce site.

(Photo: http://photos.prnewswire.com/prnh/20120724/NY45340 )

This season, designer Chloe Lonsdale finds confidence in simplicity, looking to Judy Linn's photographs of Patti Smith for inspiration. Smith's innately cool, androgynous, rock n' roll vibe informs a collection of vintage, directional denim that translates 70s edge into something effortlessly chic.

Notable new styles include the Phoebe: a jean in which masculine meets feminine. A men's jean made for women, it has a perfectly slouched leg and an unfinished cuff. Alongside the Phoebe comes the Jane: a distressed cropped jean with a feminine flattering fit; the Casablanca: a flare for flats; and finally, the A-Line Topanga: something entirely new in denim styling.

Masculine inspired shirts are softened with the most feminine of prints: the Fleur de Lys, and sporty separates are made delicate with the finest of fabrics. Transitional pieces designed to wear with jeans as Summer fades to Autumn complete the collection: a leather jacket, a fringed gilet and a knitted poncho.

Every item will be delivered in a beautiful, exclusive tote bag in a specially designed box: subtle on the outside; heaven on the inside. The MiH Jeans website shops worldwide, offers free returns to UK and US customers and has a customer service team on hand to help find the perfect fit.

About MiH

MiH Jeans creates great fitting, beautifully made, sexy jean jeans that you'll wear forever. Established in London in 1969, valuing top quality and premium design above all else, we have stayed true to our authentic heritage in everything we do.

Relauched by Chloe Lonsdale, goddaughter of the original owner and daughter of London's 'Blue Jean King', Jean Machine Founder Tony Lonsdale, the expertise has been passed through the generations, not to mention an incredible archive of images depicting Chloe's Mum, the face of the brand in the 70s.

The celebrity following has been constant, from the early days with Jane Birkin photographed wearing them around town, to our modern day style icons including Claudia Schiffer and Gwyneth Paltrow.

SOURCE MiH Jeans