LONDON, Feb. 4, 2014 /PRNewswire/ -- British denim brand MiH Jeans and brother-brand Jean Machine announce the launch of their SS14 collections, available in their entirety exclusively on their e-commerce sites.
For MiH, Creative Director and Founder Chloe Lonsdale has taken inspiration from the essence of summer, contrasting the purest of whites against electric, vintage blues and prints inspired by sun-drenched days. The brand's clean simplicity is combined with experimental touches to create their most playful collection yet.
Denim has been softened, faded, bleached and frayed in shades of white, powder blue and sun-faded indigo. Loose fitting, boyfriend jeans dominate the denim offering with the introduction of two slim, slouchy styles: the Tomboy and the Phoebe Slim. This is boyfriend denim, grown up.
Hand-dye effects reign supreme across ready-to-wear. Ancient Japanese Shibori tie-dye reinvents linen jersey whilst the intense sea blue print, Croc Batik, enlivens luxe crepe de chine pieces. The Watermelon Print is sweet and playful on soft, silk separates.
As the MiH collection evolves, so does the offering from brother-company, Jean Machine. This season, the contemporary brand presents 'Forgotten Possibilities': a menswear collection inspired by the every day, noticing the unexpected and discovering the unknown.
Staying true to the Jean Machine aesthetic, jeans, shirting, knitwear and outerwear remain clean and understated. Building on a timeless offering of the highest quality denim, cut with precision from Japanese and Italian fabrics, the core collection includes three jean fits, JM1/Slim, JM2/Straight and JM3/Regular, in Raw, Rinse, Aged and Black washes.
Experimenting with different wash techniques, ecru denim is sprayed blue and enzyme washed to create a bespoke finish. Stand out pieces include screen-printed knee patches on faded, slim black jeans and contrast white stitching on bold blue denim.
Classic shirting and cotton jersey are re-issued in summer fabrics and new colourways, including three overdye options: Pool, Smoke and Metal. Additions to the ready-to-wear collection include Program, a crewneck knitted jumper in grey wool, and Display, mid thigh length shorts available in navy canvas.
The JM4 denim jacket is updated with two new options: Edit, the classic shape in denim and canvas and Dial, a sleeveless denim vest. Both are available in two colour options.
Re-launched in London in 2006, MiH Jeans is one of Britain's most iconic denim labels with a heritage spanning back over four decades. Renowned for beautiful quality, tailored jeans and perfect seasonal staples, today MiH has become a lifestyle brand for the modern woman.
About Jean Machine
The concept of British menswear brand Jean Machine is simple: great quality, well-cut jeans and contemporary men's clothing. Famous in the 70s for its denim, the relaunched Jean Machine offers an uncomplicated, concise wardrobe for the modern man.
CONTACT: Susan Wyley, 0207-3499-030, firstname.lastname@example.org
SOURCE MiH Jeans