Midea Opens First Brand Store in Moscow
MOSCOW, July 26, 2016 /PRNewswire/ -- Leading consumer appliances manufacturer Midea held the grand opening of its first brand store in Moscow, Russia on July 21, a major move to further expand the company's brand and products in the Russian market.
The Moscow brand store, located in Techno Mall Gorbushkin Dvor, Bagrationovski Proezd, 7 is Midea's second store in Russia. With an area of 90 square meters, the store is open daily from 10:00-21:00 and brings comprehensive modern home appliance products including microwave ovens, hoods, hobs & ovens, dishwashers, and vacuum cleaners to Russian consumers at reasonable prices. Qualified counselors will help customers choose the appliances that meet all demands and arrange delivery and installation after purchase.
Midea's long-term strategy in Russia is to develop a large retail network that not only collaborates with major federal and regional retail chains such as M.Video and Poisk, but also operates exclusive brand stores to improve its recognition among Russian consumers.
With sales of 25,000 units in 2012, Midea has been expanding in Russia and has become the third largest in the country. According to Alexey Obukhov, general director of Midea Russia, the company has already sold 675,000 units in 2016, and this amount is expected to reach two million by 2020.
To ensure that its innovative products are reliable and time-tested, Midea adopts strict quality control measures and has also established an after-sales service network of 266 authorized service centers across Russia.
"It is our goal to bring comfort and warmth to the home by introducing our home and kitchen appliances to our customers in Russia," said Ekaterina Korableva, Midea brand manager in Russia. "Midea is helping people rediscover the modern concept of 'home' and contributing to people being able to enjoy every moment spent at home."
About Midea Kitchen Appliance Division
Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacturers in China. Founded in 1968, Midea is one of the world's largest kitchen appliance suppliers with annual sales revenue exceeding USD 2.7 billion, and is the world's No.1 microwave oven and No.3 dishwasher manufacturer. It operates three production bases and two R&D centers in China in addition to a production base in Belarus and an R&D center in Bologna, Italy.
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