- Evaluation Based on Completeness of Vision and Ability to Execute

TYSONS CORNER, Virginia, Aug. 14, 2013 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that it has debuted in the "Challengers" quadrant in Gartner's 2013 "Magic Quadrant for Mobile Application Development Platforms" (MADP) report.[i]

"We are extremely pleased that our MicroStrategy Mobile App platform has been placed in the Gartner Magic Quadrant," said Paul Zolfaghari, President, MicroStrategy Incorporated. "MicroStrategy has invested heavily in mobile platform technology designed to help our customers take advantage of what our company and its founder, Michael Saylor, see as the coming 'Mobile Wave'."

For six consecutive years, Gartner has positioned MicroStrategy's Analytics Platform in Gartner's Magic Quadrant for Business Intelligence. "MicroStrategy Mobile is now independently recognized for the value it offers customers searching specifically for a mobile app platform," added Zolfaghari. "MicroStrategy Mobile brings to life analytics, transactions, workflows and multimedia in platform-built custom native apps for tablets and smartphones. As a result, we have seen hundreds of our customers use our mobile platform to build apps that reach beyond BI and include enterprise workflow and transactional processing."

Powerful mobile uses that MicroStrategy customers have deployed to date include: retail store operations apps, client-facing wealth management apps, sales rep enablement, conference apps, education content apps, and field service apps.

According to Gartner's report, "The mobile application development platform (MADP) market remains largely distinct from the larger AD tool market, because developing mobile applications for enterprises present unique challenges, including:

• Each mobile OS has a unique presentation style, interaction style and software stack.
• Devices have different screen sizes, input modes and hardware capabilities.
• New devices and OS versions are introduced multiple times per year.
• Network connectivity and power levels fluctuate widely in typical usage scenarios.
• New consumer applications regularly extend and revise the standards for good mobile applications."

MicroStrategy addresses these unique challenges with a code-free development platform that facilitates scalable and rapid native app creation for multiple mobile operating systems. MicroStrategy Mobile™ powered apps seamlessly integrate with specific native device capabilities to create a rich, fully immersive user experience, while also providing off-line access when connectivity is limited. Additionally, MicroStrategy's tooling and architecture make app iteration and maintenance easy and efficient so customers can respond to changes with agility.

A copy of the Gartner report is available, compliments of MicroStrategy, at: http://info.microstrategy.com/2013GartnerReport.

Fast, Enterprise-Grade, Secure and Reliable Mobile App Development Platform
MicroStrategy's code-free, click-to-configure development allows developers to assemble analytical and information driven apps, leveraging a large library of pre-built widgets, in an intuitive drag-and-drop WYSIWYG interface, to create polished and appealing cross-platform apps.

MicroStrategy Mobile includes a wide array of security tools, such as remote wipe-offs and data encryption on-device and in-flight, so that users can access their mobile applications in a secure environment. Additionally, in December 2012, MicroStrategy released its integration with Good Dynamics, providing the ability to deploy MicroStrategy Mobile powered Apps in a Good Dynamics secure container.

True to its BI Heritage, MicroStrategy Enhances its Mobile Monitoring Capabilities
In its latest 9.3.1 release, MicroStrategy enhanced client-side monitoring capabilities to broaden the set of information captured about usage and mobile app users. MicroStrategy's monitoring capabilities are embedded into every MicroStrategy Mobile powered app. Client-side monitoring captures personalized analysis every time a user taps on an app screen. Statistics are gathered on time spent on each app screen, exploration paths, GPS location, app usage, device type, operating system version, and cache usage. With this information, app developers can track overall app adoption and geo-location of usage, perform cohort analysis, support continuous development cycles, analyze app performance, spot network issues, and track adoption rates of new devices, operating systems, and clients.

Dedicated to Making Every MicroStrategy-powered App Faster
MicroStrategy 9.3.1 also yielded important performance improvements for all apps built and powered by MicroStrategy Mobile 9.3.1. Performance optimizations were realized across the platform and throughout apps themselves, resulting in a much faster end user experience for every user of every MicroStrategy Mobile App.

"MicroStrategy prides itself on helping customers accelerate their enterprise mobile strategies," said Zolfaghari. "We have announced a number of new initiatives with the intention of making great apps powered by MicroStrategy accessible to all. From the educational videos and certifications included in MicroStrategy's Mobile App Developer Academy, to the growing global directory of MicroStrategy Mobile powered apps published in MicroStrategy's Mobile App Universe, to reducing the cost to zero for our Mobile QuickStrike program that delivers a custom app in 10 days, MicroStrategy is committed to making its customers' mobile strategies a reality."

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. The MicroStrategy Mobile App Platform™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution. To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Analytics Platform, MicroStrategy Mobile App Platform, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, MicroStrategy Mobile and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

[i] Gartner "Magic Quadrant for Mobile Application Development Platforms" by Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen, August 7, 2013.

Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
wgetler@microstrategy.com

SOURCE MicroStrategy Incorporated