GHENT, Belgium and NEW YORK, July 3, 2014 /PRNewswire/ --

ADAM Software to power CloudDAM - Microsoft's new global DAM infrastructure 

ADAM Software has been chosen by Microsoft due to the robustness and scalability of its DAM solution, the openness of its API, and its proven capabilities in the most demanding enterprise environments. 

ADAM Software, a leading Digital Asset Management (DAM) and Product Content Management (PCM) software provider, today announced that it has been chosen to provide the backbone for CloudDAM - a new global DAM platform being deployed by Microsoft and its subsidiaries worldwide.

CloudDAM is a cloud-based, scalable and extensible DAM platform that will enable the centralization of Microsoft's marketing digital assets, and is expected to result in cost efficiencies of up to 30% related to: digital asset reuse and multiple technology platform consolidation; security/legal compliance; increased flexibility in digital asset formats enabling cross-channel distribution; increased go-to-market agility; and a solution laying the foundation for marketing automation.

CloudDAM will act as Microsoft's authoring and publishing portal for assets accessible internally and externally, and enable management of both work in progress and finished assets across all languages and locales. DAM is also one of the core components of Microsoft's Marketing Automation framework, enabling an end-to-end automated process across Marketing Planning and Operations, Customer Experience and Lifecycle Automation.

To meet Microsoft's requirements for CloudDAM, the ADAM Software platform will scale organically to onboard all the company's brands over time. It will also incorporate workflow and collaboration, integrate with key Microsoft technologies such as SharePoint and run on the Microsoft Azure Cloud infrastructure to provide 'DAM as a Service' capabilities. Together with its partner Accenture and system integrator STYLELABS, ADAM Software was chosen by Microsoft due to the robustness and scalability of its DAM solution, and the openness of its API (application programming interface).

"ADAM Software provides the ideal solution to the digital asset management needs of major corporations such as Microsoft," says Erik Larson, Managing Director at Accenture. "The scale, complexity and integration requirements of the CloudDAM platform are immense, and the fact that ADAM Software has already proven its robustness in comparable environments was a key factor in its selection by the company."

"It's well known that our mission is to enable customers to unlock the power of information to improve their business performance," says ADAM CEO Pieter Casneuf. "Our agreement with Microsoft is the latest in a series involving Fortune 500 and other major international companies, examples of which include AstraZeneca, Delhaize, IKEA, Nickelodeon and Ubisoft. It is therefore further confirmation of our ability to meet the requirements of customers with the most challenging digital asset management needs."

About ADAM Software 

ADAM Software makes marketing easier. From content creation to great customer experience, our technology simplifies and improves every aspect of the marketing cycle.

More info: http://www.adamsoftware.net

SOURCE ADAM Software