Micronet Appoints Telematics Entrepreneur to Lead European Expansion
LEEDS, England, September 22, 2011 /PRNewswire/ --
Micronet, a world leader in mobile data terminals, has entered into an agreement with Martin Port, founder of Masternaut Europe's largest telematics service provider.
Martin Port will establish a new European headquarters based in Leeds, England, to spearhead the sales of the Micronet range of leading edge mobile data terminals. The company will be known as "Micronet Europe" and it will cover over 40 European countries. Micronet has an established customer base supplying world leading telematics service providers. Micronet has recently developed a ground breaking revolutionary range of affordable mobile data terminals that will combine ruggedness, portability, high functionality and ease of operation. Organisations operating in the logistics, field services, public sector, utilities, waste, construction and emergency services sectors would all benefit from using such a device that will transform their businesses.
Rafi Katz, Micronet CEO says: "I am delighted to welcome Martin Port as our European distributor. He has a proven entrepreneurial style that will ensure our future expansion. There are over 30 million commercial vehicles in Europe and we expect to increase our market penetration with a culture that focuses on strong sales, marketing and customer service in the territory. He will develop Micronet Europe with the vision of becoming the market leader in this fast evolving market. Martin is very well placed as he is highly respected within the industry for his ability to recognise next generation technology."
Martin Port, Micronet Europe Managing Director says: "I have known Micronet and Rafi for many years. Micronet recently launched in the United States a new range of devices that have attracted enormous success with world-class mobile resource management specialists. Micronet has nearly 30 years' experience in the design and manufacture of automotive grade mobile data terminals, utilized by top industry leaders such as, Trimble, PeopleNet, XATA, Teletrac, Webtech Wireless and more. We plan to build on that success in Europe. I have many years' experience working with operators in all sectors; I am really excited and proud to be able to offer a unique range of technically advanced products that are different to anything that is currently sold in Europe."
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