DUBLIN, February 6, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/m6sl7s/mhealth_apps_and) has announced the addition of the "mHealth Apps & Solutions Market - Forecast to 2018" report to their offering.

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mHealth apps solutions offer a successful combination of healthcare and mobile technology. iOS and Android-based medical devices contribute significantly to the healthcare market. Though Android-based smartphones have outpaced the market share of iOS-based smartphone, the healthcare industry prefers iOS-based devices.

The mHealth apps market is broadly categorized into connected medical devices and healthcare applications; connected devices dominate the current market with around 80% of the total revenue contribution. Patient monitoring and fitness-wellness are the major application areas of mobile health technology. The most commonly used device and app are cardiac monitoring and exercise app, respectively.

The connected devices market is segmented into cardiac monitoring, diabetes management device, multi-parameter tracker, and other devices like sleep apnea devices, and respiratory monitors. The global connected devices market is estimated at $5.3 billion in 2013 and is poised to reach $16.4 billion by 2018 at a CAGR of more than 25.0%. Cardiac monitoring and fitness tracking are the most prominent uses of mobile-enabled connected devices owing to the increasing awareness of the need for healthy lifestyles. On the other hand, the diabetes management connected devices market is on the rise to capitalize on the continuous monitoring products of the blood glucose market.

The mHealth apps market is majorly classified into health and medical apps. The market is dominated by health app with more than 85% volume contribution to the healthcare application market. Health apps are segmented into exercise, weight loss, women's health, sleep and meditation, medication reminder and other apps, while the medical apps market is segmented into medical reference, and other applications like apps for mental health, dermatological treatment, and emergency response.

The major hindrances in the paid apps market include the availability of free apps almost in all application areas and its low price range ($1-$2 each). Moreover, an interoperable business model integrates various business entities such as application developers, download centers, and platform developers, thus diluting individual quality contributions to the end solution. Exercise app gains the maximum popularity as it transforms the daily-used gadget, smartphone, into a personal workout trainer without significant investment.

North America contributes the maximum to both the devices and applications market, whereas the increasing number of chronic disease, faster adoption of smartphones and related advanced connectivity and network drive the Asian and African mHealth markets at a brisk rate. Besides, different government initiatives such as Operation Smile by USAID (India), the Indo-Dutch Project Management Society (India), and Mobile Alliance for Maternal Action (South Africa, Bangladesh, India) encourage the local healthcare market to adopt this novel technology.

The device-software interlinked ecosystem makes the mhealth apps market highly fragmented with an ample number of software developers and network providers. Philips (The Netherlands), Medtronic (U.S.), Nike (U.S.), Omron (Japan), and Alere (U.S.) are notable players in the connected devices market, while AT&T (U.S.), Qualcomm (U.S.), Cerner (U.S.), and Diversinet (Canada) have emerged as significant solution enhancers in 2013.

Key Topics Covered:

1 Introduction
2 Executive Summary
3 Market Overview
4 Mobile Healthcare Solutions
5 Geographic Analysis
6 Competitive Landscape
7 Company Profiles

Companies Mentioned:

• Aetna, Inc
• Airstrip Technologies, Inc
• Alere, Inc
• Alivecor, Inc
• At&T, Inc
• Cardionet, Inc
• Cerner Corporetion
• Diversinet Corp
• Ihealth Lab , Inc
• Johnson & Johnson
• Lifewatch Ag
• Medtronic, Inc
• Mobisante, Inc
• Nike, Inc
• Omron Corp
• Philips Healthcare (Subsidiary Of Royal Philips Electronics)
• Qualcomm, Inc
• Samsung Electronics Co, Ltd
• Smart Online, Inc
• Withings

For more information visit http://www.researchandmarkets.com/research/m6sl7s/mhealth_apps_and

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets