MGA Entertainment Launches World's First-Ever Unboxing Video Booths, Gives L.O.L. Surprise! Fans in 15 Cities the Opportunity to Become the Next Internet Sensation

Celebrates the Official Release of L.O.L. Surprise! Big Surprise

VAN NUYS, California, Sept. 26, 2017 /PRNewswire/ -- MGA Entertainment (MGAE), one of the world's leading privately held toy and family entertainment companies, will launch the world's first-ever unboxing video booth and celebrate the official release of L.O.L. Surprise! Big Surprise on September 29 in Hollywood, Calif. Toy unboxing is an internet phenomenon with L.O.L. Surprise!, providing the ultimate IRL unboxing experience and garnering more than 200 million views across digital platforms. L.O.L. Surprise! has topped sales charts since its debut in fall of 2016. Now with its new video booths, MGAE will give fans the opportunity to create their very own custom videos in Toronto, Ontario; London, England; and cities across the U.S.

Photo - https://mma.prnewswire.com/media/561783/LOL_SURPRISE_BIG_SURPRISE_STILL_1.jpg

The L.O.L. Surprise! fun doesn't stop there; MGAE will take unboxing to new heights with the official release of the highly anticipated L.O.L. Surprise! Big Surprise. L.O.L. Surprise! Big Surprise offers the ultimate unboxing experience with 50 surprises inside a super-size sparkly package (Age: 6+, MSRP: $69.99). L.O.L. Surprise! Big Surprise was selected as one of the top toys of the holiday season and featured on the Toys"R"Us 2017 Holiday Hot Toy list and Target's 2017 Top Toys list.

During the L.O.L. Surprise! celebration, MGAE will be joined by top influencers in the country including DCToys Sandaroo Kids and CookieSwirlC for a live unboxing event taking place at Hollywood & Highland on September 29, 12:00 p.m.-2:00 p.m. The first 50 guests (one per family) will receive a free L.O.L. Surprise! Big Surprise, and the fun-filled day will include many other surprises.

"We are excited that L.O.L. Surprise! has maintained its reign as the #1 collectible doll in the country and is a hit in international markets," said Isaac Larian, CEO of MGA Entertainment. "Our goal is to continue to innovate, surprising fans with new features and L.O.L. Surprise! experiences."

The L.O.L. Surprise! unboxing video booth allows fans to create a unique video up to five minutes long. To start the awesomeness, fans purchase an L.O.L. Surprise! Series 2 doll through a claw-enabled vending machine, and then step inside the booth to make their video. Once complete, fans can share the video with the world and possibly become the next viral sensation.

Each vending machine will also include one L.O.L. Surprise! Glitter Series ball (Age: 6+, MSRP: $9.99) which includes a Series 1 doll encrusted in glitter from head to toe! The new L.O.L. Surprise! Glitter Series includes Queen Bee and other fan favorites in all-new outfits. The L.O.L. Surprise! Glitter Series will be available at major retailers starting October 1.

Special L.O.L. Surprise! events will be held in Los Angeles, Calif.; New York, NY; Toronto, Ontario; and London, England. The complete list of unboxing video booth locations includes:

• Ann Arbor, MI
• Bloomington, MN
• Boston, MA
• Chandler, AZ
• Charlotte, NC
• Dallas, TX
• King of Prussia, PA
• London, England
• Los Angeles, CA
• Miami, FL
• New York, NY
• San Francisco, CA
• Schaumburg, IL
• Seattle, WA
• Toronto, Ontario

MGA Entertainment will also launch "Unboxed" on September 29, a new digital content series that gives fans a behind the scenes look at its most popular brands. The first episode will feature L.O.L. Surprise!, the brand that has taken unboxing to the next level.

If you're looking to add an element of fun and surprise to your day while you're on the go, you can play the L.O.L. Surprise! Ball Pop game from your mobile device. The new app is available now in the app store for iOs devices at iTunes and Google Play. Players can aim for, pop, unbox and collect L.O.L. Surprise! characters.

Diamonds are everyone's best friend, and fans will have an opportunity to win a 1-carat L.O.L. diamond charm by entering the L.O.L. Surprise! Big Surprise Sweepstakes also launching on September 29. For rules and details, please visit www.LOLSurprise.com/bigsurprise beginning September 29.

Sweepstakes Rules

Enter for your chance to win 1 of 50 surprises, including a 1-carat diamond charm! Find LOL Surprise! Big Surprise Sweepstakes scratch-off cards in specially marked L.O.L. Surprise! Big Surprise toys. Scratch to reveal your entry code. Other prizes include the entire collection of LOL Surprise! Glitter Series, L.O.L. Surprise! Series 2 Dolls, L.O.L. Surprise! Lil Sisters and L.O.L. Surprise! Fizz Factory.

Many will enter. Few will win. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open only to legal residents of the 50 US or D.C. who are 13 or older. Sweepstakes runs from 9/29/17 at 12:00:01 AM PT to 1/31/18 at 11:59:59 PM PT. Odds of winning: 1:5,356. All properly claimed Prizes will be awarded. Restrictions apply. For full Official Rules, odds and prize details, go to www.LOLSurprise.com/bigsurprise beginning September 29.

About MGA Entertainment 

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc² ™, Bratz®, Num Noms™, L.O.L. Surprise!™, and Zapf Creation®. Visit us at www.mgae.com.

Press Contact
Shawn Smith
MGA Entertainment
shawn.smith@mgae.com
(818) 221-4386

Related Links

http://www.mgae.com