MetaPack Calls on Retailers and Brands to Take Advantage of Rapid Checkout as Amazon 1-Click Patent Expires

LONDON, September 5, 2017 /PRNewswire/ --

MetaPack, the global leader in eCommerce delivery technology, is urging eCommerce retailers and brands to act quickly to implement a single click checkout facility for their customers, as the patent on Amazon 1-Click expires on September 12.

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The one-click process is proven to achieve rapid conversions because it uses stored customer payment and delivery information to offer virtually frictionless checkout processes.

Amazon took out the patent twenty years ago, recognising the myriad benefits to speeding up and simplifying the final stage in the customer's online experience. However, with the patent about to expire, retailers and brands are at liberty to use this process.

"Amazon has protected the patent, which has been worth billions, and has granted a licence to just one company, Apple, during that period. Even though it was a US patent, it effectively had worldwide influence," said Duncan Licence, VP for Global Solutions at MetaPack. "Now it is available for retailers and brands to implement on their own eCommerce sites, and will help reduce basket abandonment."

In order to ensure that the one-click process works smoothly, retailers will need to understand the best delivery option for each customer who signs-up. MetaPack's Delivery Options solution can help in this process, identifying customer habits so that the right option is offered to them.

"It is important to remember that one-click works on the basis that payment and delivery information have been previously provided by the customer," said Licence. "Delivery Options allows retailers to give accurate delivery choice from the point of order."

Retailers and brands who are interested in Delivery Options can find out more at: http://www.metapack.com/newproduct/targeted-personalised-delivery-options-2/

About MetaPack 

Founded in 1999, MetaPack helps eCommerce and delivery professionals to meet with the consumer's growing expectations of delivery, whilst maintaining and optimising operational efficiency. MetaPack's SaaS solution offers a wide range of personalised delivery services, from global order tracking to simplified return procedures, through a catalogue of 400 carriers and 4,000 services available that span every country in the world. Thanks to MetaPack, more than half a billion packages are sent annually worldwide by many of the leading eCommerce retailers such as ASOS, House of Fraser, John Lewis, Wiggle, Marks & Spencer, Sports Direct, Halfords and Tesco. 

For more information: www.metapack.com

MetaPack Media Contact 

Julie Kirby
Ascendant Communications
+44-7956-955625