Meritus Hotels & Resorts Launches "The Meritus Touch" TVC Campaign

SINGAPORE, January 17, 2012 /PRNewswire/ --

Following a global brand push in 2011 to breathe new life into Singapore's pioneering hospitality brand and mark its growing presence in key international markets, multi-awarded Meritus Hotels & Resorts unveils a TVC campaign that fittingly celebrates the brand's Asian heritage and four decades of signature Meritus hospitality.

(Photo: http://www.prnasia.com/sa/2012/01/17/2012011718074036412.html )
(Logo: http://www.prnasia.com/sa/2011/12/09/20111209194931399475-l.jpg )

Dubbed "The Meritus Touch", the full, 60-second advertisement features the iconic Meritus Ambassador cutting a graceful silhouette in her red cheongsam, as she embodies the revered tradition of Asian hospitality -- from the warmest greeting to the meticulous attention paid to every little detail as she prepares to welcome guests.

"As a brand, our service philosophy remains centred on Asian Grace, Warmth and Care as the essence of the Meritus Experience we consistently deliver to our guests. This is what we will continue to build on to set us apart from the pack, and as we move ahead with the times," explains Michael Sengol, Chief Executive Officer, Meritus Hotels & Resorts.

"We are all about making the Meritus Difference at every customer touch point. The experience we bring is inspired by the genuine care we have for guests, and the warm, intuitive service by our people. Through this campaign, we hope the personality of our brand shines through and connects strongly with our audiences."

A 30-second cut-down of "The Meritus Touch" video takes over the airwaves in a series of television advertisements slated throughout the first half of 2012, reaching households across Southeast Asia, Mainland China, Oceania, and the Middle East, to name a few.

The full version of the TVC material is also featured on Meritus hotels' in-room TV systems, and online through the brand's social media channels and at http://www.meritushotels.com.

Meritus Hotels & Resorts, the Hospitality Division of Singapore Exchange-listed Overseas Union Enterprise Limited ("OUE"), was recently awarded Singapore's Most Popular Heritage Brand by the Singapore Prestige Brand Award Association.

Notes to Editors

About Meritus Hotels & Resorts

Meritus Hotels & Resorts is the hospitality division of Singapore Exchange-listed Overseas Union Enterprise Limited (OUE) which is amongst the key property players in Asia, and one of the few integrated developers in Singapore boasting a complete portfolio of prime assets across the retail, commercial, residential, and hospitality sectors.

As an award-winning hospitality brand, Meritus is synonymous with Asian hospitality and heritage, with luxury properties strategically located in key cities and idyllic resort destinations in Singapore, Malaysia, Mainland China, and soon - in all parts of the world. Its current portfolio includes the flagship Mandarin Orchard Singapore, Marina Mandarin Singapore, Meritus Pelangi Beach Resort & Spa Langkawi, Mandarin, Meritus Mandarin Haikou, and Meritus Shantou China.

For more information and to enjoy Best Rates by Meritus, visit http://www.meritushotels.com.

For further press information, please contact:

Janice Azupardo
Regional Vice President, Branding & Communications
Meritus Hotels & Resorts
Tel: +65-6831-6385
janice.azupardo@meritushotels.com

Grace Ho
Branding & Communications Executive
Meritus Hotels & Resorts
Tel: +65-6831-6054
grace.ho@meritushotels.com