LONDON, June 19, 2012 /PRNewswire/ --

Justin Bieber is back with one of the most eagerly awaited albums of the year - BELIEVE, out this week worldwide. To celebrate the release, Mercury Music has joined forces with Blippar to offer an exclusive augmented reality (AR) experience - triggered by the 'Believe' album artwork.

This is a world-first for a global artist of this magnitude, offering fans around the world an exciting opportunity to hear tracks from his new album and unlock exclusive virtual content and features.  

Simply by pointing a smart device at the 'Believe' album cover, or even an advert or poster for the album, the image comes to life and 'unlocks' content including track samples, a photo game (to get your photo taken 'with' the virtual star), an opportunity to buy the album directly from iTunes, plus competition opportunities. All content (with the exception of the music) can be shared via one tap through all the key social media channels.

For the first time ever this AR technology offers a dynamic experience, giving fans an opportunity to blipp each week to see new photos of Justin for them to have their picture taken with, keeping the experience fresh and appealing. They can then post directly to Facebook and Twitter.

Whether you're waiting at the bus-stop, reading a magazine or in the shops, you can 'blipp' Bieber to get involved and experience one of the biggest albums of the year.

See youtube video of blipp here http://youtu.be/xNoakE6ykWE- online titles welcome to embed video content

Note to editors:

If you republish the album artwork - as provided here - your pages (whether physical or online) are automatically 'blippable' by readers.
Simply add a 3 step process under your reproduction of the artwork, as follows:

1. Download the free blippar app for iPhone and Android* and wait for it to sync with the exclusive Beiber content
2. Hold phone up to image, filling screen with the image to see it 'blipp' to life
3. Enjoy!

*please note:  Android experience may be variable subject to handset

About Justin Bieber

With worldwide album sales in excess of 15 million units, Justin has dominated pop culture and social media for more than two years.  He has over 44 million Facebook fans, more than 22 million Twitter followers, and over 2.7 billion YouTube views - he is far and away the most popular YouTube artist of all time, and received the 2012 Billboard Music Award for Social Artist of the Year. Last year, Justin won the 2011 BRITs Award for International Breakthrough Artist.

BELIEVE follows Justin's Christmas album, Under The Mistletoe, which was his third #1 Soundscan debut in just 18 months, making him the first solo artist in Billboard history to chart three #1 albums before his 18th birthday (on March 1st).  Prior to Under The Mistletoe, My World 2.0 entered Soundscan at #1 in 2010 (containing "Baby," ranked the #1 most viewed YouTube video, currently over 738 million views); and Never Say Never: The Remixes entered at #1 in 2011, the soundtrack to the highest domestic-grossing concert film in U.S. history.

About Blippar™

Blippar™ is the first image-recognition app for smartphone targeted at brand-customer interaction. A free-to-download app, Blippar™ opens up in camera mode and becomes a single, magic 'lens' through which favourite products, newspapers, magazines and advertising in the real world are instantaneously recognised and converted into fun, informative digital experiences.

Having taken Europe by storm throughout 2011, Blippar is now launching its model into the USA and internationally.

The Blippar™ app is available for free in the Apple App Store and Android Market (variable experience subject to handset).

For more information on Justin, please contact:
Lauren Hales
Mercury Music Group
lauren.hales@umusic.com
+44(0)20-74715491

For more information on Blippar, please contact:
Jess Butcher
Blippar
Jess.butcher@blippar.com

http://www.justinbieberofficial.co.uk

http://www.mercuryrecords.co.uk

http://www.blippar.com

SOURCE Blippar