Merchenta Brings Sparkle to Pia Jewellery With Social Commerce Popup Stores

LONDON, February 2, 2011 /PRNewswire/ -- Merchenta, a provider of online merchandising solutions to retailers, announced today the launch of its distributed social commerce "popup stores". Merchenta enables retailers to "bring the store to the consumer" across social, display and affiliate networks.

Using Merchenta, retailers can deploy thousands of branded MiniStores in standard IAB-compliant display units to compliment a traditional ecommerce website. When a consumer engages with the MiniStore, it unfurls to offer a range of ecommerce capabilities including personalized product recommendations, social sharing (via Facebook, Twitter or email) and click-to-purchase.

Zena Smith, Online Marketing Manager at Pia Jewellery, said after trialing the solution, "Merchenta enables us to reach beyond our existing High Street stores to consumers on social and affiliate networks. These online channels are increasingly important as a part of our multichannel strategy."

Smith added - "It was simple to setup. Merchenta works with our existing product feeds so that the product selections are always up-to-date across our affiliate and social media channels where these MiniStores are used. Our Merchenta MiniStore on Facebook has helped us bring our ecommerce presence to a growing number of consumers through social sharing, quickly and easily.

We're now able to offer our affiliates a variety of engaging, dynamic merchandising units that show-off our full product range alongside publishers' content. All the MiniStores automatically update and optimise in real-time, so Merchenta saves us a lot of time, too."

Merchenta's software-as-a-service (Saas) platform means there's no software to install or costly hardware to maintain. Setup is straightforward and doesn't require technical IT skills.

NOTE TO EDITORS

    
    - Screenshots showing Merchenta's Social Commerce popup stores
    may be found at http://www.merchenta.com/press/jan2011 . High res 
    images are available upon request.

    - Pia Jewellery's Merchenta MiniStore may be found on Facebook
    at http://www.facebook.com/piajewellery

About Merchenta

Merchenta helps online retailers maximise their online revenues, increase their conversion rates and reduce merchandising costs by engaging consumers with branded, interactive merchandising solutions. Our distributed commerce platform applies sophisticated behavioural merchandising techniques to offer the right products to the right consumer at the right time. Merchenta is privately held and based in London, UK with offices in Poznan, Poland.

For further details, our website is available at http://www.merchenta.com . We blog regularly on social commerce & distributed commerce trends at http://blog.merchenta.com

About Pia Jewellery

Pia specializes in silver jewellery and fashion accessories that are lovingly crafted to the highest standards, yet surprisingly affordable. Our designs are timeless classics with a contemporary feel, often inspired by nature but always celebrating a passion for truly creative styling and craftsmanship from all over the world.

Pia is a UK-based company with a growing number of High Street shops across the UK. Shop online at http://www.facebook.com/piajewellery

    
    For further information please contact:

    Neil McClements, CEO
    Merchenta
    Telephone : +44(0)20-3239-2324
    Email : press(at)merchenta.com