Members of The Black Eyed Peas Collaborate with Philips During 'The Beginning' Tour, Bringing New Dimension to Performance for Fans

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Royal Philips Electronics

28 Jun, 2011, 07:00 GMT

PARIS, June 28, 2011 /PRNewswire/ --

- With Photos
- Integrating Lighting, Fashion, Music and Technology, the Group Unveils Dynamic Light Outfits at Their Historic Concerts in Paris, France

Philips Electronics (AEX: PHI, NYSE: PHG) and The Black Eyed Peas truly lit up the stage at the highly anticipated and historic three night stand at the Stade de France. The shows took place in the sold out 80,000 capacity stadium, in the suitably named City of Light, Paris.

Known for pushing the boundaries of music, fashion and technology to deliver stand-out performances, Fergie, Taboo, and apl.de.ap kicked off the show in unique dynamic-light costumes developed in collaboration with Philips and incorporating Philips' latest  LED and OLED (Organic Light Emitting Diode) technology. The revolutionary costumes were designed and created by Philips Lighting's Chief Design Officer, Rogier Van der Heide, and his multi-skilled design team in collaboration with B. Åkerlund, the Black Eyed Peas' lead Costume Designer/Stylist. Combining her visionary styling as well as expertise across fashion technology, motion video and electronics, the team created a radical, groundbreaking and multi-functional design.  

The collaboration began when Fergie wore a one-of-a-kind dress designed with Philips lighting technology, while performing at the recent Billboard Music Awards. With this latest performance for European fans, the ever-pioneering artists raised the bar even further, with outfits specially designed around Philips lighting technology to seamlessly and wirelessly interact with the stage lighting and music beats.

Fergie's leather catsuit was carefully integrated with 75 OLED panels, which sparkled like mirrored glass when turned off. When illuminated, the panels were controlled remotely through a software program to orchestrate patterns and lighting sequences to the set-list, resulting in a truly innovative and integrated performance of music, lighting and technology.

In addition to Fergie's catsuit, the team developed custom leather costumes for apl.de.ap and Taboo that integrated different lighting elements to reflect their unique personalities and styles.  apl.de.ap wore a leather LED suit designed to mimic a graphic equalizer, as well as integrating the Philippine flag, as reflection of his national pride and love of music. Taboo's unique suit complimented the group's futuristic style with silicone studs to diffuse the light of nearly 1,000 LEDs, moving in patterns across his body and in sync with the rest of his band mates.

"For the Black Eyed Peas, every performance has to be memorable, constantly evolving to the next level to ensure fans get a new experience with every show," said B. Åkerlund. "After the Billboard Awards, we went back to Philips because they are not only innovators in lighting, they understand design and we knew we could collaborate and explore the use of light in unique and interesting ways on the tour costumes."  

"Innovation doesn't happen in a vacuum; it takes collaboration with creative, like-minded individuals who can explore the possibilities from multiple angles and areas of expertise in an organic and authentic way," said Van der Heide. "Working closely with B. Åkerlund and the members of The Black Eyed Peas, we were able to integrate OLED and LED technologies into the set design through fashion to create something truly unique to kick off their 2011 tour."

He continues, "At Philips, we believe lighting is at the heart of how people enjoy and embrace entertainment, so we use new and original light experiences to really astound our audiences. This collaboration involved innovative Fashion Technologist Nancy Tilbury and Design Technologist Benjamin Males, whose creative business specializes in intimate technologies. With them on board, we were able to bring a new level of creativity and innovation, which we hope will enhance the overall experience of the show."

In addition to the costumes, Philips has also worked closely with members of The Black Eyed Peas production team to provide input, creative direction and support on the lighting technology utilized in their show. The two forces will continue to look for ways to further collaborate and see what light can do in entertainment.

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.philips.com/newscenter.

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