SANDOWN, Isle of Wight and CHARLOTTENLUND, Denmark, August 20, 2013 /PRNewswire/ --
With MY Single Band the chance of finding a suitable partner instantly increases.
The launch of MY Single Band is a revolutionary concept. When worn, the band visibly identifies that the wearer is single, just like a wedding ring shows you are married. MY Single Band not only impresses upon others that there is so much choice out there, but also where that choice lies. Knowing who is single:
- Increases new encounters.
- Lowers the fear of first introductions.
- Suits busy modern lifestyles.
This simple approach is subtle yet identifiable, has a recognisable appeal and could be about to change the face of dating forever!
With the number of singles worldwide escalating into the hundreds of millions, meeting suitable partners should be straightforward, but in reality it is a different story. One problem is the inability to tell who is actually single, another is time restraints of busy social calendars and the fact that profile matches online seldom end in successful first dates.
The British-Danish collaboration behind MY Single Band recognised the difficulty in meeting other singles and set about creating a single identifier that would appeal to the mass market. The result is a silicone wristband designed in 7 attractive colours, with the words Fate, Destiny and Future, together with 3 white debossed MY logos, encircling the band. They come in 3 sizes and, affordable to the global singles market, are set at an attractive price of £6 / 69 kr. / €7,5 / $9. MY Single Band is initially being sold from the company's home page (http://www.mysingleworld.com) with plans in place to approach high street stores in a bid to make the revolutionary product an instant hit.
With daters taking an increasingly proactive approach to finding a partner, MY Single Band might not be able to buy you love but it will certainly help you find it!
THE PEOPLE BEHIND MY SINGLE BAND
The British-Danish collaboration behind MY Single Band is a partnership of Rina Mardahl and Rob Young. Rina is from Denmark and Rob from England. Before MY Single Band, Rob had spent three years working in a merchant bank and Rina had been the Chief Editor of various magazines. Both are interested in human behavioural psychology and every decision made when designing MY Single Band and mysingleworld.com took this into account. The bands and future campaigns such as 'MY Single Diary' and the 'Face of MY' can be seen at: