MediaTek Collaborates with Google to Bring AR and Lens Visual Search Experiences to Mid-Range Smartphones

With MediaTek's Helio P90, OEMs can quickly add ARCore and Google Lens capability

HSINCHU, Taiwan, Dec. 13, 2018 /PRNewswire/ -- MediaTek today announced that it completed testing and enablement of ARCore and Google Lens on MediaTek's high performance Helio P90 chipset. MediaTek worked closely with Google to ensure its newest addition to the successful Helio P series family - Helio P90 - delivers an optimized foundation to enable augmented reality (AR) experiences that transform the way people play, shop, learn, create and experience the world together. To help device makers get AR and Lens devices to market quicker, MediaTek will provide its customers with robust software support, along with a turnkey reference design supporting ARCore and Lens.

"MediaTek has a long history of working with Google to make advanced, new premium, mobile technology accessible to consumers at mid-range price points. With our latest collaboration we enable more smartphone users to experience the power of AR and Lens visual search in their daily lives," said TL Lee head of MediaTek's wireless business unit. "Now that Helio P90 is ARCore and Google Lens ready, we'll be working closely with OEMs to provide them with comprehensive support so they can quickly design and bring devices to market that are optimized for AR applications and Lens."

MediaTek is enabling this technology across its portfolio and Helio P series with Helio P60, and Helio P70, already certified for ARCore and Google Lens. ARCore brings powerful AR capabilities to smartphones at Google scale so developers can build captivating mobile AR experiences without the need for additional hardware or complexity.

The Helio P90 was built to optimize processor performance and power conservation for a more sustainable user experience, even across power-intensive tasks like AR applications. MediaTek worked closely with Google to pre-test ARCore on its Helio P90 chipset to provide OEMs, developers and users a superior experience. MediaTek created a turnkey reference design for ARCore which helps OEMs to streamline the design process and speed up time-to-market. MediaTek will also assist its customers with the ARCore certification process based on their unique needs.

MediaTek also optimized the Helio P90 camera software performance to support Google Lens, which lets you search what you see, get stuff done faster, and interact with the world around you. MediaTek will provide robust software support for Google Lens to make it easier for its OEMs to develop innovative devices across portfolio tiers and bring more consumers the power to identify popular plants and animals, learn about landmarks, find products online and see similar styles, and more.

MediaTek will support ARCore and Google Lens on Helio P90 beginning in Q4 2018 for devices built to run the latest Android software, Android Pie. MediaTek will be extending support for ARCore and Google Lens to other chipsets in its Helio portfolio in 2019.

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About MediaTek Inc.

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com for more information.

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