Mediastay Becomes the First French Advertising Company to be Accredited by Facebook

PARIS, January 19, 2011 /PRNewswire/ --

- Mediastay has Officially Become a Provider of Advertising Solutions for Facebook Application Developers and the Platforms +500 Million Users

Mediastay - a leading provider of monetization tools for game developers - has signed Facebook's "Platform Terms for Advertising Providers" and thereby has become the first French company to enter the short list of official Facebook advertising providers.

Since the beginning of the year, Facebook application developers and publishers can access a list of advertising companies accredited by the platform. Mediastay has consequently adapted its advertising offers and pledged to respect all Facebook policies, including strict rules around quality of offers and privacy for the members. As of today, some 30 providers are listed, amongst which Mediastay is the first and only French company.

By signing the agreement, Mediastay will boost partnership agreements for its monetization tools, of which OfferMatch, a proprietary offer-based payment solution launched earlier in 2010. A great number of major publishers - like Prizee, Goobox, Feerik, etc. - have already integrated OfferMatch as part of their micropayment options for their members.

OfferMatch is an efficient alternative to conventional micropayment solutions (credit card, e-wallet, mobile payment...), enabling the Internet user to acquire virtual currency and goods for free, while generating additional revenue for the game developer.

"We are very happy to have become the first accredited French company to provide advertisement based monetization solutions for Facebook application developers," says Eric Bennephtali, COO and co-founder of Mediastay. "It is a great sign of recognition as well as credibility, which reinforces our business model and our belief that we can offer the best win-win strategy for all parties: Internet users, publishers and advertisers."

About Mediastay (http://www.mediastay.com)

Mediastay is a leading provider of monetization tools (advertising and microtransactions) for game developers. The company is also a publisher of 12 different brands of casual games - of which Kingolotto, Diamondsquest, Bananalotto,...- with over 20 million members in 12 countries. All of the monetization technologies are used on proprietary web sites and offered to third party web and Facebook publishers. Mediastay has over 60 employees in Paris, Brussels and in San Francisco and sales of 17 million Euros.

The full list of accredited Advertising Providers on Facebook can be found on http://developers.facebook.com/adproviders/