NEW YORK, March 5, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, and Spotify, the world's largest streaming music service, today announced a partnership which will enable agencies to access Spotify's audio inventory within Mediaocean's Spectra platform. By integrating Spotify's inventory and Triton Digital's Webcast Metrics Local (WCML), media buyers are able to better manage their traditional and digital audio campaigns within Mediaocean's media management platform.
Available beginning March 9th, Spectra users will have access to Spotify's audio inventory across desktop, mobile, tablet, and home entertainment systems. This will allow agencies to utilize the audience data to better customize campaigns and reach the most appropriate audiences. The partnership also enables buyers to compare Spotify's audience data with broadcast radio stations, other digital audio platforms, and advertisers to have a more complete representation of the audio landscape.
"The convergence of traditional and digital continues to move at a rapid pace. With audio increasingly being consumed digitally, we partnered with Spotify to offer broadcast and digital audio buyers access to inventory from one platform," said Cordie DePascale, VP, Product & Partner Solutions at Mediaocean. "Embracing this change is essential, and at Mediaocean, we're always looking for ways to bring the pieces together and offer the industry a unique and unmatched converged ecosystem."
Spectra now allows digital audio and broadcast audio media buyers to research, negotiate, traffic, optimize, and analyze Spotify inventory and data, alongside traditional radio, print, TV, and OOH.
"Our goal is to offer our partners an end-to-end software and measurement solution that is in line with industry standards," said Les Hollander, Senior Director, Audio Sales, Spotify. "Mediaocean is the world-class leader in the space and they have been the single most requested platform from broadcast media buyers around the country."
This integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute their campaigns across traditional and digital audio.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
About Spotify for Brands
Spotify for Brands is the platform that unlocks audience intelligence to connect brands with the streaming generation. Available in 58 markets, Spotify reaches a highly engaged global audience via mobile and connected devices through a free ad-supported service and premium subscription service. The average cross-platform free user spends 148 minutes with Spotify throughout their day, while working, studying, driving, exercising, relaxing at home and more. To learn more, visit spotify.com/brands.
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