MediaCom Adopts Globalpark to 'Dig Deep' Into Consumers' Hearts and Minds

LONDON, June 7, 2011 /PRNewswire/ --

Globalpark, a leading provider of panel community and survey software (http://www.globalpark.com), has become the preferred feedback management platform for media agency MediaCom. By using Globalpark technology, MediaCom is able to offer its clients a real depth of understanding into consumer attitudes.

MediaCom is one of the world's largest media communications agency networks. Using Globalpark technology, it creates and manages bespoke panels for a diverse mix of clients to help them engage with their consumers and add value to their communications plans by carrying out a range of research projects to understand behavior and attitudes.

MediaCom also manages its own research programmes with Globalpark, including the award winning Real World Money project that reveals how consumer behavior is changing in response to economic conditions. Here, both qualitative and quantitative research is integrated from a survey of 1000 people.

"Globalpark helps us to deliver cost effective research solutions for MediaCom and for our clients," comments Pauline Robson, Director, Real World Insight, MediaCom. "As an agency, our philosophy is to put people first which means that we start with understanding the consumer and our research offering reflects this. Globalpark allows us more functionality and flexibility to meet our client demands, with fast turnaround and reduced costs, and has the added benefit of being able to service our own internal needs."

"We are delighted that working with Globalpark has helped MediaCom not only offer its clients a greater understanding of their consumers but is also helping the agency shape its own business," comments Alex Wilke, Managing Director for the Globalpark UK office.

About Globalpark

Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. For further information, please visit http://www.globalpark.com