LONDON, September 29, 2014 /PRNewswire/ --
Media iQ today announced the appointment of former Starcom MediaVest Group (SMG) UK CEO Stewart Easterbrook, as a Strategic Advisor to Media iQ. This move signals Media iQ's ambitions to continue to invest in developing its global footprint and product portfolio.
Paul Silver, Chief Strategy Officer at Media iQ, said: "Stewart needs no introduction. He brings with him second-to-none experience and leadership in the media industry from over the last 20 years. To bring on board someone with his experience and expertise represents how far we have come in just under 4 years. We are excited at the contribution he will make to the next chapter of our growth."
Stewart has an impressive background and brings with him over 20 years of experience, holding key management positions at the largest media groups in the UK. Most recently Executive Director of Performance & Digital Development for SMG EMEA and prior to this CEO of SMG for over 5 years, his roles have had him involved in the management and operation of the UK Group Board alongside the International Hub which is also run out of London. Prior to this he also held the roles of Group Managing Director and Operations Director at MediaVest.
On his appointment, Stewart, said: "I have first-hand knowledge of how significant Media iQ's contributions to the advertising technology industry are and how they are growing, so am happy to be joining Media iQ at a pivotal moment where I will be part of shaping the future plans."
Stewart's joining, reinforces the ambitions of Media iQ to transform the way clients look at data informed marketing. He will be instrumental in helping the business and supporting the board in a number of ways, especially in areas of strategy, product and business development.
A cricket fan, and an avid supporter of Watford FC, Stewart lives in Buckinghamshire with his wife Jill and three children children; Evie, Thomas and Tess.
About Media iQ
Media iQ are global leaders in programmatic media who deliver value to clients through high scale performance trading and unique macro adaptive marketing.
Media iQ drives unbeatable levels of ROI for brand and performance advertisers alike. This is backed up with actionable insights which advertisers utilise to improve business performance. Media iQ's advanced approach to predictive analytics is powered by their proprietary technology AiQ and through macro adaptive marketing which uses environmental, socio-economic and cultural events and user level insights to trigger, modify and adapt real time advertising.
Media iQ was founded in 2010, has 400+ clients globally and is headquartered in the UK with offices across North America, Europe and Asia.
SOURCE Media iQ