mcgarrybowen & Carat Enterprise Global B2B appointed as partner agencies by Fujitsu for global brand advertising

LONDON, Oct. 29, 2013 /PRNewswire/ -- Dentsu Aegis Network's mcgarrybowen and Carat Enterprise have been named by Fujitsu as its global agency partners to build the brand's profile in markets outside Japan.

Fujitsu is the leading Japanese information and communications technology company, offering a full range of tech products, global solutions and services.

mcgarrybowen, London, pitched and won the account in partnership with Carat Enterprise, also in London, and Dentsu's Tokyo headquarters. The move represents a major new win following Dentsu's acquisition of Aegis last spring, a testament to the growing power and success of this new age agency model.

The 2014 campaign will focus on raising Fujitsu's brand profile globally. The agencies were appointed to create a multi-channel campaign to launch in various key markets.

Toby Sachs, Acting CEO of mcgarrybowen, London, said: "We can't wait to get started. Fujitsu is a global technology pioneer and our new partnership is great proof of the strength of our network capabilities."

Stuart Giddings, Global Managing Director of Carat Enterprise, added: "This pitch was a true demonstration of how a network can be more than dots on a map. We have created a bespoke solution to deliver the best work for Fujitsu."

Said Guy Daniels, Vice President, Brand & Marketing Communications at International Business, Fujitsu: "mcgarrybowen, Carat Enterprise and Dentsu stood out from the competition as the team that really understood our business challenge. The trio not only demonstrated a huge amount of rigor, but also showed us a new level of innovative thinking when it comes to how to best reach and engage with our target audience."

About mcgarrybowen

mcgarrybowen is an integrated marketing communications agency network founded on a simple request to clients: "Give us your biggest challenge." Over the decade since it launched, mcgarrybowen has grown to become one of the most successful agency start-ups ever. mcgarrybowen is headquartered globally in New York, with full-service offices in Chicago, London, Düsseldorf, Shanghai and an extended global reach through the Dentsu network. Clients in London include Honda, Toblerone, Branston and Tassimo.  www.mcgarrybowen.co.uk

About Carat Enterprise

Carat Enterprise is the global B2B arm of the Carat network, with dedicated offices in London, San Francisco, Sydney and Singapore. Supported by the Dentsu Aegis network in more than 105 countries, Carat Enterprise combines the global reach and digital resources of one of the world's largest agency networks with the deep vertical expertise of a B2B specialist.