-- MBNA recognised as an industry leader in customer experience initiatives

VANCOUVER, British Columbia and LONDON, July 29, 2014 /PRNewswire/ -- MBNA, the UK's Credit Card Provider of the Year*, has been once again recognised as an innovator, this time for its dedication to customers by the UK Customer Experience Awards. ResponseTek, the global leader in enterprise Customer Experience Management (CEM) software is thrilled to congratulate MBNA for their finalist placements in the categories of Best Customer Experience for Insight & Feedback – A New Way of Measuring and Best Customer Experience for Financial Services – Banking & Investment – Technology Solutions.

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With 3.3 million active customers, MBNA's employees are committed to providing services that make life easier for their customers; services that are available to customers where and when they want to use them. This dedication to customer excellence and ease has been the cornerstone in customer centric initiatives throughout the business, including the inception of the Customer Insight and Market Research team to act in a customer champion function.

"Congratulations to MBNA for being recognised by the UK Customer Experience Awards for being an industry leader," said Syed Hasan, CEO of ResponseTek. "When a company truly commits to listening to the feedback of their valued customers, fantastic business improvements can be accomplished."

The UK Customer Experience Awards will be announced on 25^th September in London. Now in their 5^th year, the Awards celebrate and reward excellence in customer experience and support organisations and businesses that wish to promote an exceptional customer experience.

*Consumer Moneyfacts Credit Card Lender of the Year 2014 as voted by UK consumers

About ResponseTek
ResponseTek is the global leader in customer experience management (CEM) software with clients in over 40 countries serviced by offices in North America, Europe, India, and Australia.  The ResponseTek Listening Platform™ collects and analyses feedback and sentiment in real-time from customers interacting with a company's website, call centres, retail or branch locations and mobile/social platforms.  Based on customer feedback analysis, we provide concrete actions to both front-line and executives to improve the brand experience that leads to increased revenue and reduced customer churn.

www.responsetek.com

Media Contact:

Anita Bhatti
Marketing Manager
ResponseTek
+1-604-484-2900 x230
anita.bhatti@responsetek.com
www.responsetek.com   

SOURCE ResponseTek