LONDON, November 3, 2014 /PRNewswire/ --
UK's definitive international interiors event unveils new website & branding
May Design Series today unveiled its new website, as well as a new creative concept for 2015. 'Curated for Business' by UBM Live Built Environment is set to become the UK's defining international interiors exhibition; seeking to fuel the industry by bridging the gap between the commercial and the design worlds.
(Photo: http://photos.prnewswire.com/prnh/20141103/713924-INFO )
In addition to detailing the latest news of the event, which takes place at ExCeL London from 17-19 May, the website also hosts a dedicated area imparting business insights which will feature best-selling product features, industry interviews and more. By adopting a sleek and minimalist look in order to make navigating the website as simple as possible, the new branding reflects the functionality of the business-focused event.
David Azurdia, Creative Partner at design agency Magpie which delivered the new creative concept, said: "Key to this year's creative has been redefining what May Design Series stands for as a show. Founded on the show's vision to become the UK's primary interiors trade event, we introduced the central idea of 'curating for business' in order to position the event as a real-world, commercial show, unashamedly tailored to a buying audience. Visually, the campaign sits firmly in the glossy world of interiors, whilst referencing the prospect of commercial growth. It was a pleasure to work with UBM on this project - they had a clear understanding of the gap in the market that they intend to fill, and know exactly how to achieve this."
Suzie Ager, Brand Director for May Design Series, said: "We know our market and what is missing from the UK calendar, and the reason that visitors attend our event is to do business - it was crucial that our website and branding reflected this. It's also important for us to maintain our commercial focus outside of the three days that our doors are open, which is why we created the Business Insights section."
The May Design Series website also hosts a dedicated hub for New Design Britain, the initiative which seeks to bring emerging graduate designers to the forefront of the commercial design industry.
Visit the new website, http://www.maydesignseries.com, to find out more about the show and register your interest.
About May Design Series
May Design Series brings together five distinct districts: Furniture, Lighting [incorporating Arc], DX, kbb and Decor into one commercially focused event taking place from the 17-19 May at the ExCeL London. May Design Series is dedicated to retail, interior design, architectural and property communities and is perfectly positioned at the finale of the international show cycle to present shop-ready collections. May Design Series showcases new products, the latest trends and provide unrivalled networking opportunities. Follow us @maydesignseries for live news and updates or visit http://www.maydesignseries.com for more information.
- Follow us on Twitter: @maydesignseries
- Find us on Pinterest: pinterest.com/maydesignseries
About UBM Live Built Environment
May Design Series is organised by UBM Information Limited. As a business area of UBM Live, UBM Live Built Environment serves the interiors, construction and commercial property communities and has a proven track record of delivering high-quality exhibitions, products and services for its customers. Leading brands include Decorex International, Ecobuild, kbb Birmingham, Barbour ABI, Building and Building Design.
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow@UBM for news and updates from across the businesses and selected members of UBM's Twitterati.
Emma Cole / +44(0)20-7-921-8055
SOURCE May Design Series