KONIGSWINTER, Germany, Sept. 3, 2014 /PRNewswire/ -- At the upcoming 2014 IAA show in Hanover, Maxion Wheels will present a new market standard for lightweight truck wheels. The new GEN35^TM wheel family is 6% lighter than the former wheel generation by Maxion Wheels, and 3.5 % lighter than the lightest available equally-sized truck wheel on the worldwide market.

The weight reduction is a result of innovative design techniques developed by our global Operations and Engineering centers, to optimize the profile of the wheels while simultaneously assuring state-of-the-art performance and safety figures. The wheels have been approved at the most demanding performance requirement in the world, the biaxial test machine for truck wheels, which guarantees a long-lasting and reliable product.

The customer benefits from weight reduction on the truck, which means an increase in payload, as well as from fuel savings and less emissions. Forwarding costs can be reduced since more wheels can be transported at the same time. The new lightweight wheel generation also allows the customer to comply with the EURO VI low emission program in Europe.

GEN35^TM is the family name of our new light truck wheel generation, and will be used for our complete range of truck wheel sizes. The series is a result of excellent engineering and product design by Maxion Wheels. "We are proud to be the first to offer the market this revolutionary wheel design, which significantly improves the international standards for lightweight trucks wheels," said Fred Bentley, CEO of Maxion Wheels.

Maxion Wheels will present its innovative product range from September 25 to October 2 at on the IAA show in Hanover, at its booth in Hall 13, Stand C45. Engineers and designers of the new wheel will be on site, as well as the top management and sales team of Maxion Wheels.

About Maxion Wheels
Maxion Wheels is the world's largest global manufacturer of steel and aluminum wheels for passenger cars, light trucks, commercial trucks and trailers. The Company also produces steel wheels for military, agricultural and other off-highway applications. The current output covers more than 65 million wheels per year. With a comprehensive product portfolio and a history of innovation, Maxion Wheels has been providing the most reliable products and services to every major OEM in the world for over 100 years. Today the Company serves global OEM customers from operations in 12 countries on 5 continents, and has state-of-the-art technical centers in the Americas, Europe and Asia. Backed by the parent company, Iochpe-Maxion, and supported by recent acquisition of the most recognizable names in the wheel industry, including Kelsey Hayes, Lemmerz and Fumagalli, the company has the ability to supply locally to nearly anywhere in the world. Maxion Wheels employs currently more than 13,000 people worldwide. In 2013 the company recorded sales revenue of 2.8 Billion Dollar. Maxion Wheels on the web: http://www.maxionwheels.com/  

SOURCE Maxion Wheels