Marriott International Announces Marriott Bonvoy - The New Brand Name Of Its Loyalty Programme
Marriott Bonvoy invites members to explore the world with the leading hotel portfolio
BETHESDA, Maryland, Jan. 16, 2019 /PRNewswire/ -- Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – and reflecting the unmatched benefits, single loyalty portfolio and experiences announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a multi-million-dollar global media campaign starting in late February.
"Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty programme," said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. "Marriott Bonvoy is a travel programme designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions."
Linnartz continued, "Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic. Our 120 million members have access to the world's leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront."
Beginning on February 13, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points. In addition to accessing locally relevant sights and excursions, such as hiking into glacial Patagonia, desert treks on camelback in Morocco or cruising to Vietnam's timeless floating villages, members can indulge in once in a lifetime experiences like cooking alongside renowned French chefs Daniel Boulud and Eric Ripert.
Throughout 2019, Marriott will bring Marriott Bonvoy to life with a series of experiential events for members taking advantage of the company's marketing partnerships with iconic brands including FIA Formula One™ World Champions, Mercedes-AMG Petronas Motorsport, FC Bayern Munich and the NCAA, as well as through sponsorships such as the Oscars®, the Mutua Madrid Open tennis tournament, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens and The PGA Tour World Golf Championship – Mexico Championship.
Members can also access the many music concerts and events that take place at the O2, London and the Mercedes Benz Arena, Berlin with full hospitality in the Marriott Bonvoy suites at each venue.
On August 18, 2018, Marriott launched one loyalty programme with unified benefits under its three legacy loyalty brands -- Marriott Rewards, The Ritz-Carlton Rewards and SPG. On February 13, the combined programme completes its integration under one name, Marriott Bonvoy.
With Marriott Bonvoy, members will have access to Marriott's portfolio of diverse brands including the largest collection of lifestyle and luxury properties. Whether it is sun-soaked overwater bungalows at The St. Regis Maldives Vommuli Resort, mountain-side resorts nestled against ski slopes like at The Westin Resort and Spa Whistler, beachfront properties hugging pristine sands like at The Ritz-Carlton, Bali, to iconic urban towers offering panoramic views like at the JW Marriott Marquis Hotel Dubai, or former palatial residences like The Gritti Palace, a Luxury Collection Hotel, Venice, Marriott Bonvoy provides members an unparalleled offering of experiences together with the opportunity to earn desirable member benefits.
Since Marriott introduced the unified loyalty benefits under Marriott Rewards, The Ritz-Carlton Rewards and SPG last August, members have been able to seamlessly book stays and earn and redeem points across the entire portfolio and achieve Elite status faster with new Elite tiers. Members now earn on average 20 percent more points per dollar spent.
The launch of Marriott Bonvoy will introduce two new names for previous Elite status tier names:
- Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights.
- Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top Elite status tier recognises members who surpass 100 nights and more than $20,000 in spend annually. These members enjoy the highest level of personalisation with a dedicated ambassador to help plan their travel and cater to their needs one-on-one.
Marriott Bonvoy will usher in a new mobile experience. Members using either the SPG or The Ritz-Carlton Rewards apps are encouraged to download the current Marriott app now which will automatically update to become the Marriott Bonvoy app on February 13. The SPG and The Ritz-Carlton Rewards apps will be deactivated on that date.
Members can learn more about Marriott Bonvoy at MeetMarriottBonvoy.marriott.com where they also can watch a short video describing the new brand. To learn more about the loyalty programme benefits, please visit www.marriott.com.
About Marriott Bonvoy
Marriott Bonvoy is the company's new travel programme built on the belief that travel enriches its members and the world around them. Launching in February 2019, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Comprised of a portfolio of extraordinary brands where you can earn and redeem, as well as offering approximately 120,000 destination tours and adventures on Marriott Bonvoy Moments, the travel programme enables members to explore the world in pursuit of their passions. Under Marriott Bonvoy's five Elite tiers, status is more achievable than ever. With a single currency, earning and redeeming points is faster and simpler, and members can accelerate the points they earn with co-branded credit cards from Chase and American Express. When members book direct on Marriott.com they receive all the perks that come with Elite status, including, free and enhanced Wi-Fi and exclusive member-only rates, and on the Marriott app they enjoy mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. In addition to featuring a powerful travel program, Marriott.com also offers 30 extraordinary brands to book, endless experiences and the best available rates. To enroll for free or for more information about Marriott Bonvoy, visit MeetMarriottBonvoy.marriott.com. To download the Marriott app, go here. Travellers can also connect with Marriott Bonvoy on Facebook, Twitter and Instagram.
IRPR#1
Photo - https://mma.prnewswire.com/media/809189/Marriott_International_Inc_Luxury_Hotel_Venice.jpg
Logo - https://mma.prnewswire.com/media/808839/Marriott_International_BONVOY_Logo.jpg
Share this article