LONDON, September 25, 2014 /PRNewswire/ --
Marriott Hotels in the UK has asked five thought leaders including TV presenter and charity founder, Katie Piper, and England rugby ace, Danny Care, to share their vision of the hotel guest room of the future. Marriott Hotels is now calling for the public to vote on their favourite elements of the rooms on http://www.travelbrilliantly.co.uk/guestroom before 20 October 2014. All voters have a chance of winning a four day trip to Marriott's new hotel, Istanbul Marriott Hotel Sisli, Turkey.
(Photo: http://photos.prnewswire.com/prnh/20140925/708447 )
From an interactive Instagram wall and selfie sticks to mind controlled projectors, the room designs are packed full of innovations and technology that reflect the needs and wants of the Millennial traveller. Visitors to the site will vote on the best elements of each room design to create one winning concept that will be built as a show room in Westfield London (from 27 October to 2 November 2014). While the show room will not be replicated at Marriott Hotels; it represents a creative example of co-created innovation that aims to inspire the future of travel.
How the Tribes Were Born
Following the launch of Marriott Hotels' global campaign Travel Brilliantly in 2013 that represented a bold move in amplifying the brand's dedication to leading the future of travel, Marriott Hotels in the UK set out to discover more about the lifestyle habits of Gen Y's - 18-35 year olds - in Britain. The survey findings identified the emergence of five Gen Y Tribes grouped together by similar attitudes, lifestyles and aspirations. The tribes are:
Marriott then invited these five personalities to design their vision for the ideal hotel guest room, ensuring that the characteristics of their tribe were represented in the design.
Trends in the Hospitality Landscape
With the emergence of Millennial travellers, the Marriott Hotels survey was inspired by an observation that these travellers - while a single demographic - significantly differ in life experience and career stages.
Osama Hirzalla, Vice President Brand Marketing & eCommerce Europe Marriott International says: "Every day we see discussion on the lifestyle habits of Millennials, but everyone seems to speak to this group as if they are one person. Marriott Hotels wants to throw out the generic term 'Millennial' and recognise their many faces. As we continue to reinvent the travel experience and ask guests to co-create with us through our Travel Brilliantly campaign, we are excited to see the different guest room designs and how the public reacts to the creativity and innovation displayed in them. We will take inspiration from the designs to celebrate and promote the importance of extraordinary design for the future."
For more information and to vote on the Marriott millennial tribe guestroom designs visit http://www.travelbrilliantly.co.uk/guestroom
Further background information available:
Contacts
Sophie Coughlan/Millie Jenkin/Annabella Biziou
marriott@contagiousagency.com
T: +44(0)20-7017-1808
Share this article