LONDON, Dec. 23, 2014 /PRNewswire/ -- MarketShare, the global leader in marketing analytics software for enterprise, today announces that Ian Robin has joined the company as Vice President for Europe, Middle East and Africa (EMEA) and is leading MarketShare client services and go-to-market strategy. Ian Robin brings an exceptional background in business software and enterprise marketing platforms.
Robin joins from Hootsuite, where, as Head of Sales, EMEA, he spearheaded the company's European expansion. He established the London office and grew the team from two to over 70 with offices in London, Paris, Hamburg, Stockholm, Madrid and the Netherlands. Prior to that, as Director of Sales & Commercial Development at Skype, he spearheaded the company's business-to-business practice and developed it into a unit generating over €40 million in revenue annually.
"Ian possesses a deep understanding of EMEA's unique enterprise software needs, and a highly impressive record of driving business in Europe and beyond," said Lucien van der Hoeven, EVP, Managing Director EMEA, MarketShare. "He has already proven to be a critical asset as MarketShare shapes the course of advanced marketing analytics and digital attribution technology throughout EMEA."
In each of the past two years, MarketShare has been named to the Deloitte Technology Fast 500 list of the fastest growing tech companies in North America. "As leaders in the industry, we sought someone with an outstanding grasp of the EMEA software space and regional needs, who could readily translate that understanding into the best solutions for our clients and for the market," added van der Hoeven. "After an exhaustive search, we're thrilled to have found Ian—an executive who genuinely meets and surpasses that description on every level."
Ian Robin concludes: "MarketShare is revolutionising this space. We provide marketers with a single source of truth to address their most critical challenges, quantify marketing's true impact on revenue at a global scale and transform the way major brands optimize marketing investments worldwide. I'm delighted to play a part in bringing that revolution to sophisticated marketing organisations throughout EMEA."
MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing's impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. Visit www.MarketShare.com.
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