DUBLIN, November 13, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/kmqd6p/marketing) has announced the addition of the "Marketing Automation Software Market by Application - Global Forecast to 2019" report to their offering.
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Marketing Automation defines, schedules, segments and tracks the marketing campaign with an automated workflow process. The software helps the marketers by reducing the monotonous task in customer segmentation and campaign management. The companies are continuously using and deploying cloud-based marketing automation software to carry out marketing and sales activities as the cloud computing technology offers more flexibility, greater space, and scalability for data storage.
Marketing Automation software automates repetitive business task, develop and implement email marketing campaign, maintain track of current and potential customers, and it is useful in small industries too. Due to these features the solution is adopted widely across various sectors and thus the global Marketing Automation Software market is growing at the faster rate with the CAGR of 8.55% from 2014 to 2019.
Furthermore, this market has seen significant growth during coming year as the need for the digital marketing has increased. The need for the predictive analysis and content analytics has boosted the market. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails. With the companies more focusing on SMBs with limited resources has contributed to the growth of the market.
The marketing automation software offers applications such as Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, and Other applications. The advancement in the marketing automation software has made available these applications on cloud and on-premise in the various verticals such as BFSI, Academic and Education, Retail, Advertising and Design, Health care, High Tech, Manufacturing and Distribution, Media and Entertainment and other verticals.
It is expected that the global Marketing Automation Software Market will grow from $3.65 billion in 2014 to $5.5 billion in 2019, at a CAGR of 8.55% during the forecast period 2014 - 2019.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Marketing Automation Software: Market, By Applications
8 Marketing Automation Software: Market, By Vertical
9 Global Marketing Automation Software: Market, By Deployment Model
10 Global Marketing Automation Software: Market, By End User
11 Geographic Analysis
12 Competitive Landscape
13 Company Profile
- Act-On Software Inc,
- Adobe Systems Incorporated
- Hubspot Inc,
- Ibm Silverpop
- Oracle Eloqua
- Sas Institute Inc.
- Teradata Aprimo
For more information visit http://www.researchandmarkets.com/research/kmqd6p/marketing
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SOURCE Research and Markets